The story
Edda Media dates back to 1983 when the Orkla Group entered the mass media market through the company Orkla Communications, later Orkla Media. The company acquired through the 1980s and 1990s a number of smaller, independent newspapers and local television channels throughout the country, and quickly became one of the big three within the newspaper market in Norway, along with Schibsted and A-Pressen. In 2005 Orkla announced it would leave the media market, and sold its shares in Adresseavisen and Bergens Tidende. The remaining stakes, were sold to Mecom Media, and the company split into three holding companies: Edda Media, Berlingske Officin and Rzeczpospolita. Edda Media retained the Norwegian portfolio of media. Edda media was sold in 2012 to Amedia.
From Wikipedia’s article on Edda Media, shared under CC BY-SA 4.0.4