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EDUC on Nasdaq

EDUCATIONAL DEVELOPMENT CORP

EDUCATIONAL DEVELOPMENT CORP is an American wholesale-miscellaneous nondurable goods company based in Tulsa.2

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Last updated Oct 21, 2026.

Overview

$22.9MRevenue, fiscal 20263
$2.3MNet income, fiscal 20263

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  • TickerEDUC on Nasdaq2
  • IndustryWholesale-Miscellaneous Nondurable Goods2
  • HeadquartersTulsa, United States2
  • Incorporated inDE4
  • Business address5402 South 122Nd East Ave, Tulsa, Ok 741464
  • Filer categoryNon-accelerated filer, Smaller reporting company4
  • Legal formCorporation2
  • LEI254900CR48GDX3OIGC822
  • StatusActive2
  • LEI statusLapsed (not renewed)2
  • Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States2
  • Registered withDivision of Corporations, Department of State, 6295082

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Direct Sales Division (“PaperPie”) – This division sells our books and products through independent sales representatives (“Brand Partners”) direct to the customer. Our Brand Partners sell our products in various ways, including hosting home parties, through social media collaboration platforms on the internet, hosting book fairs with schools and public libraries and through other events. This division had approximately 4,300 active Brand Partners as of February 28, 2026.5 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2026

59.4%Gross margin3
10.1%Net margin3
-33.0%Revenue growth, 20263
5.4%Return on equity3
0.00×Debt to equity3
$1.5MFree cash flow3

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Product brought in 68% of the revenue EDUCATIONAL DEVELOPMENT CORP broke down this way in fiscal 2026.

  1. Product$21.8M368%down 33% from 2025
  2. Usborne Products$9.1M328%down 26% from 2025
  3. Transportation Revenue$1.1M33%down 33% from 2025
Products and services by year
Products and services20252026
Product$32.5M$21.8M
Usborne Products$12.3M$9.1M
Transportation Revenue$1.6M$1.1M

Business segments

Paper Pie brought in 84% of the revenue EDUCATIONAL DEVELOPMENT CORP broke down this way in fiscal 2026.

  1. Paper Pie$19.3M384%down 35% from 2025
  2. Publishing$3.6M316%down 18% from 2025
Business segments by year
Business segments20252026
Paper Pie$29.9M$19.3M
Publishing$4.3M$3.6M

Where the money goes

Where each dollar of revenue went, fiscal 2026

  • Cost of revenue41¢$9.3M
  • Selling, general and admin15¢$3.5M
  • Other costs14¢$3.3M
  • Interest6¢$1.5M
  • Income tax13¢$3.0M
  • Profit10¢$2.3M

Out of $22.9M in revenue.3

Where each dollar of operating cash went, fiscal 2026

  • Capital spending27¢$542.8K
  • Share buybacks7¢$137.9K
  • Kept or used elsewhere66¢$1.3M

Out of $2.0M of cash from operations.3

Financial statements

Revenue678910113$22.9M in 2026−81% since 2019
0$100.0M$200.0M$300.0M2019: $118.8M$118.8M20192020: $113.0M$113.0M2020−5%2021: $204.6M$204.6M2021+81%2022: $142.2M$142.2M2022−30%2023: $87.8M$87.8M2023−38%2024: $51.0M$51.0M2024−42%2025: $34.2M$34.2M2025−33%2026: $22.9M$22.9M2026−33%
Gross profit678910113$13.6M in 2026−83% since 2019
0$50.0M$100.0M$150.0M2019: $79.7M$79.7M20192020: $76.1M$76.1M2020−5%2021: $144.6M$144.6M2021+90%2022: $97.9M$97.9M2022−32%2023: $56.1M$56.1M2023−43%2024: $33.0M$33.0M2024−41%2025: $21.0M$21.0M2025−36%2026: $13.6M$13.6M2026−35%
Net income678910113$2.3M in 2026−65% since 2019
-$10.0M-$5.0M0$5.0M$10.0M$15.0M2019: $6.7M$6.7M20192020: $5.6M$5.6M2020−15%2021: $12.6M$12.6M2021+124%2022: $8.3M$8.3M2022−34%2023: -$2.5M-$2.5M20232024: $546.4K$546.4K20242025: -$5.3M-$5.3M20252026: $2.3M$2.3M2026

Every line of the income statement as filed: the last 2 fiscal years (annual) or 8 quarters (quarterly), latest first.3

Period ending2026-02-282025-02-28
NET REVENUES$22.9M$34.2M
COST OF GOODS SOLD$9.3M$13.2M
Gross margin$13.6M$21.0M
Operating and selling$3.5M$5.8M
Sales commissions$6.4M$10.1M
General and administrative$10.9M$12.0M
Total operating expenses$20.8M$27.8M
INTEREST EXPENSE$1.5M$2.2M
Gain from sale of assets - net-$12.2M$0
Other - net-$1.8M-$2.1M
Total other income-$14.0M-$2.1M
EARNINGS (LOSS) BEFORE INCOME TAXES$5.3M-$6.9M
INCOME TAX EXPENSE (BENEFIT)$3.0M-$1.6M
NET EARNINGS (LOSS)$2.3M-$5.3M
Basic (in Dollars per share)$0.27-$0.63
Diluted (in Dollars per share)$0.27-$0.63
Basic (in Shares)8.6M shares8.3M shares
Diluted (in Shares)8.6M shares8.3M shares
Dividends per share (in Dollars per share)$0.00$0.00

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Corporate structure

EDUCATIONAL DEVELOPMENT CORP sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of EDUCATIONAL DEVELOPMENT CORP

  • EDUCATIONAL DEVELOPMENT CORP Tulsa, Oklahoma, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What EDUCATIONAL DEVELOPMENT CORP reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$15.6M3 Feb 28, 2026$14.4M3 Feb 28, 2025+8.3%
Accumulated depreciation$9.3M3 Feb 28, 2026$8.0M3 Feb 28, 2025+16.2%
Property and equipment, net$6.3M3 Feb 28, 2026$6.4M3 Feb 28, 2025−1.7%
Operating-lease assets (leased space)$6.7M3 Feb 28, 2026$1.1M3 Feb 28, 2025+506.1%

Real estate and locations

ItemLatestA year beforeChange
Area of land17 acres3 Feb 28, 202550 acres10 Feb 29, 2024−66.0%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$1.1M3 Feb 28, 2026$428.4K3 Feb 28, 2025+161.1%

Inventory

ItemLatestA year beforeChange
Inventory, total$17.4M3 Feb 28, 2026$29.1M3 Feb 28, 2025−40.2%

Properties, in its own words

Our headquarters office and distribution warehouse are located at 5402 South 122nd East Ave, Tulsa, Oklahoma. The Company leases approximately 109,700 square feet of office and warehouse space in a 402,000 square foot complex (“Hilti Complex”), which the Company owned until October 27, 2025. Substantially all customer orders are fulfilled from our 85,000 square foot warehouse, in Tulsa, Oklahoma, using multiple flow-rack systems, referred to as “lines,” to expedite order completion, packaging, and shipment.

During the third quarter of fiscal 2024, the Company listed for sale/leaseback our headquarters office and warehouse property. The listing of the property for sale resulted in a reclassification of the owned property as “Assets Held for Sale” in the Company’s financial statements.

The rest of Item 2

On October 27, 2025, the Company completed the sale of the Hilti Complex to 10Mark 10K Industrial, LLC. The agreed upon sale price of the Hilti Complex per the executed Contract totaled $32,200,000. The net proceeds, less the carrying value of the assets held for sale, resulted in a gain on sale of $12,243,700. Following the sale of the Hilti Complex, 17 acres of excess land with a cost basis of $850,000, was reclassified from Assets held for Sale to land as it no longer listed for sale. The proceeds from the sale were utilized to pay off the Term Loans and Revolving Loan outstanding in the Credit Agreement with the Company’s Bank. At closing, EDC assigned the existing third-party tenant leases to the Buyer and executed a separate Triple-Net Lease (the “Lease”) for its occupied space in the Hilti Complex.

In addition, we also lease additional warehouse space in Tulsa, Oklahoma and Joplin, Missouri as needed for overflow inventory, an office space in San Diego, California that is used by our Kane Miller employees and office space in Ogden, Utah for our Learning Wrap-Ups employees. We believe that our operating facilities meet both present and future capacity needs.

Item 2 of the 10-K filed May 19, 2026.5

Leadership

Who has led EDUCATIONAL DEVELOPMENT CORP, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Randall W. White2006–2019
  2. Keefe Daniel E. O.2018
  3. Craig M. White2021–now

Chair

  1. Randall W. White2021

President

  1. Randall W. White2006–2019
  2. Keefe Daniel E. O.2018

Chief financial officer

  1. Keefe Daniel E. O.2017–2025
  2. Steven G. Hooser2025–now

Chief operating officer

  1. Craig M. White2018–2021
2010201520202025
Board members and other officers (13)

Timeline

  1. Oct 14, 20268-K Results of operations; Regulation FD disclosure33
  2. Sep 9, 20268-K Regulation FD disclosure34
  3. Jul 14, 20268-K Shareholder vote35
  4. Jul 9, 20268-K Results of operations; Regulation FD disclosure36
  5. Jun 16, 20268-K Regulation FD disclosure37
  6. May 19, 20268-K Results of operations; Regulation FD disclosure38
  7. Apr 21, 20268-K Regulation FD disclosure; Other events39
  8. Mar 11, 20268-K Entered a material agreement40
  9. Jan 8, 20268-K Results of operations; Regulation FD disclosure41
  10. Dec 11, 20258-K Regulation FD disclosure42
  11. Oct 28, 20258-K Entered a material agreement; Ended a material agreement43
  12. Oct 9, 20258-K Results of operations; Regulation FD disclosure44
  13. Jul 22, 2021New chief executive Craig M. White becomes CEO14
  14. Jun 4, 2018New chief executive Keefe Daniel E. O. becomes CEO15
  15. May 9, 2006New chief executive Randall W. White becomes CEO16
  16. Aug 23, 1965Founded EDUCATIONAL DEVELOPMENT CORP is founded2

Calendar

Coming up

  1. Around Jan 19, 2027Next results, estimated About a quarter after its last report. The company hasn't announced the date.

When it reported results

  1. Oct 14, 2026Reported quarterly or annual results33
  2. Jul 9, 2026Reported quarterly or annual results36
  3. May 19, 2026Reported quarterly or annual results38
  4. Jan 8, 2026Reported quarterly or annual results41
  5. Oct 9, 2025Reported quarterly or annual results44
  6. Jul 7, 2025Reported quarterly or annual results45
  7. May 19, 2025Reported quarterly or annual results46
  8. Jan 13, 2025Reported quarterly or annual results47

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

166 filings to the SEC since October 2021: 5 annual reports, 16 quarterly reports, 79 major events, 35 insider forms, 6 large holders, 25 other. The latest 20:

  1. Oct 14, 202610-Q EDGAR
  2. Oct 14, 20268-K EDGAR
  3. Sep 9, 20268-K EDGAR
  4. Jul 14, 20268-K EDGAR
  5. Jul 9, 202610-Q EDGAR
  6. Jul 9, 20268-K EDGAR
  7. Jun 16, 20268-K EDGAR
  8. May 28, 2026ARS EDGAR
  9. May 28, 2026DEFA14A EDGAR
  10. May 28, 2026DEF 14A EDGAR
  11. May 19, 202610-K EDGAR
  12. May 19, 20268-K EDGAR
  13. Apr 21, 20268-K EDGAR
  14. Mar 11, 20268-K EDGAR
  15. Jan 13, 202610-Q EDGAR
  16. Jan 8, 20268-K EDGAR
  17. Dec 11, 20258-K EDGAR
  18. Nov 18, 20254 EDGAR
  19. Nov 18, 20254 EDGAR
  20. Nov 18, 20254 EDGAR

The 166 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

32 open-market trades by officers, directors and large owners since October 2021: 32 buys and 0 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Nov 14, 2025White Craig MCHIEF EXECUTIVE OFFICERBuy33,029Form 4
Nov 14, 2025O Keefe Daniel ECHIEF FINANCIAL OFFICERBuy9,407Form 4
Nov 14, 2025Cobb Heather N.CHIEF SALES & MKTG OFFICERBuy18,158Form 4
Oct 15, 2025Emerson AmyDirectorBuy4,000$1.26$5.0KForm 4
Oct 15, 2025Hooser Steven GDirectorBuy4,000$1.26$5.0KForm 4
Oct 15, 2025Stoots Bradely VonDirectorBuy4,000$1.26$5.0KForm 4
Oct 15, 2025NEAL KARA GAEDirectorBuy4,000$1.26$5.0KForm 4
Oct 23, 2024White Craig MCHIEF EXECUTIVE OFFICERBuy10,862Form 4
Oct 23, 2024O Keefe Daniel ECHIEF FINANCIAL OFFICERBuy10,459Form 4
Oct 23, 2024Cobb Heather N.CHIEF SALES & MKTG OFFICERBuy7,644Form 4
Oct 22, 2024Emerson AmyDirectorBuy2,000$2.04$4.1KForm 4
May 20, 2024White Craig MCHIEF EXECUTIVE OFFICERBuy10,187Form 4
May 20, 2024Cobb Heather N.CHIEF SALES & MKTG OFFICERBuy8,301Form 4
May 20, 2024O Keefe Daniel ECHIEF FINANCIAL OFFICERBuy8,677Form 4
Jan 17, 2024White Craig MCHIEF EXECUTIVE OFFICERBuy2,361Form 4
Jan 17, 2024O Keefe Daniel ECHIEF FINANCIAL OFFICERBuy4,718Form 4
Jan 17, 2024Cobb Heather N.CHIEF SALES & MKTG OFFICERBuy1,505Form 4
Oct 5, 2023Cobb Heather N.CHIEF SALES & MKTG OFFICERBuy9,182Form 4
Oct 5, 2023White Craig MCHIEF EXECUTIVE OFFICERBuy13,319Form 4
Oct 5, 2023O Keefe Daniel ECHIEF FINANCIAL OFFICERBuy7,357Form 4

All 32 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2026Craig M. White57$270.0K$332.8K50
2026Dan E. O’Keefe$230.0K$279.1K50
2026Heather N. Cobb$220.0K$275.6K50
2025CEO$270.0K$341.3K50
2025CFO$230.0K$298.8K50
2025CSMO$220.0K$287.7K50
2024CEO$270.0K$296.6K50
2024CFO$230.0K$254.9K50
2024CSMO$220.0K$240.8K50

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Needham Investment Management LLC800,000$1.2M0.0%No change
Ameriprise Financial Inc520,096$785.3K0.0%−200
Renaissance Technologies LLC201,545$304.3K0.0%+4,700
Citadel Advisors LLC73,187$110.5K0.0%+26,265
Geode Capital Management, LLC49,591$74.9K0.0%+18,872
Vanguard Capital Management LLC46,622$70.4K0.0%+2,120
State Street Corp31,876$48.1K0.0%No change
Bridgeway Capital Management, LLC22,186$33.5K0.0%No change
Vanguard Fiduciary Trust Co20,277$30.6K0.0%No change
Dimensional Fund Advisors LP17,047$25.7K0.0%No change
Two Sigma Investments, LP12,652$19.1K0.0%No change
Northern Trust Corp10,876$16.4K0.0%No change
Susquehanna International Group, Llp10,616$16.0K0.0%New
Morgan Stanley6,171$9.3K0.0%No change
Tower Research Capital LLC (TRC)2,562$3.9K0.0%−1,428
UBS Group AG100$1510.0%No change
SBI Securities Co., Ltd.3$50.0%No change
Caitong International Asset Management Co., Ltd2$30.0%New
Wells Fargo & Company/mn1$10.0%+1
Hantz Financial Services, Inc.800$10.0%No change

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How EDUCATIONAL DEVELOPMENT CORP is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGAREDUCATIONAL DEVELOPMENT CORP1
  • CIK0000031667
  • Employer ID (EIN)73-07500075
  • Filer statusNon-accelerated filer not an emerging growth company; a smaller reporting company; not a shell company5
  • Incorporated inDelaware5
  • Fiscal year endsFebruary 281
  • Industry code (SIC)5190 Wholesale-Miscellaneous Nondurable Goods1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address5402 South 122Nd East Ave, Tulsa, OK 741461
  • Phone918-622-45221
  • Shares outstanding8,524,964 as of Oct 5, 202613
  • Public float$9.6M as of Aug 31, 20255
  • AuditorHOGANTAYLOR LLP, Tulsa, Oklahoma PCAOB ID 483; no auditor attestation of internal control over financial reporting5
  • On EDGAR sinceJun 20, 19951
  • Filings640 in all: 8-K (259), 4 (120), 10-Q (92), DEF 14A (33), 10-K (30), SC 13G/A (15), 11-K (12), 3 (10)1
    All 31 form types

    UPLOAD (9), 4/A (6), CORRESP (6), SC 13G (6), SC 13D/A (5), ARS (4), DEFA14A (4), 10QSB (3), 5 (3), 8-K/A (3), 10-C (2), 10-K/A (2), 144 (2), NT 10-K (2), NT 10-Q (2), S-8 (2), SC 13D (2), 10KSB (1), 10KSB/A (1), 11-K/A (1), 3/A (1), PRE 14A (1), PRES14A (1)

  • Latest filingsAnnual report (10-K) May 19, 2026
    Quarterly report (10-Q) Oct 14, 2026
    Proxy statement (DEF 14A) May 28, 2026
    Latest 8-K (8-K) Oct 14, 2026

Securities registered for trading

ClassSymbolExchange
Common Stock, $.20 par valueEDUCNASDAQ

From the cover page of the 10-K filed May 19, 2026 (Section 12(b) of the Exchange Act).5

Risk factors and legal proceedings

Legal proceedings

We are not a party to any material pending legal proceedings.

The opening of Item 3, Legal Proceedings.5

Sources

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