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Private company

Elite Performance Holding Corp

Elite Performance Holding Corp is an American beverages company that raised $2.8 million in 2023 (SEC Form D).1 It is headquartered in Miami, Florida.1

Last updated Oct 21, 2026.

Overview

  • IndustryBeverages1
  • HeadquartersMiami, Florida1
  • Incorporated inNV2
  • Business address3301 Ne 1St Ave., Suite M704, Miami, Fl 331372
  • Filer categoryNon-accelerated filer, Smaller reporting company, Emerging growth company2
  • Legal formCorporation

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Elite Performance Holding Corporation (“EPH”) was formed on January 30, 2018 (inception) and is a holding company with anticipated holdings in companies centered on innovative and proprietary nutritional and dietary fitness enhancement products, that are in the sports performance, weight loss, nutritional, functional beverage and energy markets. The team is composed of highly experienced business, marketing and sales executives in the beverage and nutritional space, who are passionate about health and nutrition.3 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

-100.0%Revenue growth, 20254
-$387.7KFree cash flow4

Financial statements

Revenue567894$0 in 2025
0$25.0K$50.0K$75.0K$100.0K2019: $35.8K$35.8K20192020: $26.2K$26.2K2020−27%2021: $6.9K$6.9K2021−73%2022: $90.6K$90.6K2022+1206%2023: $40.2K$40.2K2023−56%2024: $681$6812024−98%2025: $0$02025
Gross profit567894-$1.3K in 2025−99% since 2019
-$300.0K-$200.0K-$100.0K02019: -$150.7K-$150.7K20192020: -$281.0K-$281.0K2020+86%2021: -$61.1K-$61.1K2021−78%2022: -$36.0K-$36.0K2022−41%2023: -$113.2K-$113.2K2023+215%2024: -$35.6K-$35.6K2024−69%2025: -$1.3K-$1.3K2025−96%
Operating income567894-$994.3K in 2025−37% since 2019
-$3.0M-$2.0M-$1.0M02019: -$1.6M-$1.6M20192020: -$1.2M-$1.2M2020−26%2021: -$858.8K-$858.8K2021−26%2022: -$2.6M-$2.6M2022+208%2023: -$1.3M-$1.3M2023−50%2024: -$2.2M-$2.2M2024+66%2025: -$994.3K-$994.3K2025−54%
Net income567894-$1.2M in 2025−30% since 2019
-$3.0M-$2.0M-$1.0M02019: -$1.7M-$1.7M20192020: -$1.3M-$1.3M2020−25%2021: -$868.9K-$868.9K2021−32%2022: -$2.8M-$2.8M2022+217%2023: -$1.4M-$1.4M2023−47%2024: -$2.4M-$2.4M2024+65%2025: -$1.2M-$1.2M2025−50%
Fiscal year2019202020212022202320242025
Revenue$35.8K5$26.2K6$6.9K7$90.6K8$40.2K9$6814$04
Cost of revenue$186.5K5$307.1K6$68.0K7$126.6K8$155.8K9$36.3K4$1.3K4
Gross profit-$150.7K5-$281.0K6-$61.1K7-$36.0K8-$113.2K9-$35.6K4-$1.3K4
Research and development$1245$06$07$08$09$04$04
Selling, general and admin$12.2K8$23.4K9$21.5K4$23.4K4
Operating expenses$797.7K7$2.6M8$1.2M9$2.1M4$993.0K4
Operating income-$1.6M5-$1.2M6-$858.8K7-$2.6M8-$1.3M9-$2.2M4-$994.3K4
Interest$144.5K5$122.0K6$96.0K7$114.7K8$148.7K9$229.4K4$319.3K4
Net income-$1.7M5-$1.3M6-$868.9K7-$2.8M8-$1.4M9-$2.4M4-$1.2M4
Earnings per share (diluted)-$0.119-$0.214-$0.104
Shares (weighted, diluted)12.9M shares9112.7M shares4124.7M shares4

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Corporate structure

Elite Performance Holding Corp sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Elite Performance Holding Corp

  • Jon Jeffrey McKenzie Filed SCHEDULE 13G on Elite Performance Holding Corp, latest Jan 27, 2025
  • Elite Performance Holding Corp Miami, Florida

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Elite Performance Holding Corp reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$57.6K4 Dec 31, 2025$55.0K9 Dec 31, 2024+4.7%
Accumulated depreciation$38.8K4 Dec 31, 2025$27.5K9 Dec 31, 2024+41.1%
Property and equipment, net$18.8K4 Dec 31, 2025$27.5K4 Dec 31, 2024−31.7%
Finance-lease assets$54.6K4 Dec 31, 2025$78.1K4 Dec 31, 2024−30.0%
Operating-lease assets (leased space)$54.6K4 Dec 31, 2025$78.1K4 Dec 31, 2024−30.0%

Inventory

ItemLatestA year beforeChange
Inventory, total$04 Dec 31, 2025$04 Dec 31, 2024
Raw materials$04 Dec 31, 2025$04 Dec 31, 2024
Finished goods$04 Dec 31, 2025$04 Dec 31, 2024

Properties, in its own words

For the year ended December 31, 2025, the Company issued 5,000,000 shares in the amount of $500,000 for the conversion of accounts payable. These shares were previously recorded as shares to be issued.

For the year ended December 31, 2025, the Company issued 689,920 shares for the conversion of a convertible note payable made within the terms of the agreement. These shares were previously recorded as shares to be issued.

The rest of Item 2

For the year ended December 31, 2025, the Company issued 400,000 shares in the amount of $40,000 valued at $0.10 per share for consulting services. In addition, the Company recorded $20,000 for services as shares to be issued.

For the year ended December 31, 2025, the Company recorded 4,060,000 shares to be issued at $0.10 per share for conversion of accounts payable valued at $472,000. The Company recorded $406,000 for the value of the shares and $66,000 as other income.

For the year ended December 31, 2025, the Company recorded 1,600,000 shares to be issued at $0.25 per share for conversion of convertible notes payable valued at $400,000.

For the year ended December 31, 2024, the Company issued 10,592,570 shares in the amount of $1,059,257 valued at $0.10 per share for consulting services.

For the year ended December 31, 2024, the Company issued 2,995,720 shares in the amount of $774,267 for the conversion of principal and accrued interest of convertible notes payable made within the terms of the agreement and no gain or loss results from it.

For the year ended December 31, 2024, the Company issued 1,603,000 shares in the amount of $163,000 for conversion of accounts payable and 5,000,000 shares to be issued in the amount of $500,000.

For the year ended December 31, 2024, the Company issued 50,000 common shares in the amount of $5,000 as debt issuance cost.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

C O N T E N T S

Report of Independent Registered Public Accounting Firm (PCAOB #2738) · F-2

Consolidated Balance Sheets as of December 31, 2025 and 2024 · F-3

Consolidated Statements of Operations for the years ended December 31, 2025 and 2024 · F-4

Consolidated Statements of Stockholders’ Deficit for the years ended December 31, 2025 and 2024 · F-5

Consolidated Statements of Cash Flows for the years ended December 31, 2025 and 2024 · F-6

Notes to the Consolidated Financial Statements · F-7

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and

Stockholders of Elite Performance Holdings, Corp.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Elite Performance Holdings, Corp. (the Company) as of December 31, 2025 and 2024, and the related consolidated statements of operations, shareholders’ equity (deficit), and cash flows for each of the years in the two-year period ended December 31, 2025, and the related notes (collectively referred to as the financial statements). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2025 and 2024, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2025, in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, the Company has an accumulated deficit and has a net working capital deficiency, which raises substantial doubt about its ability to continue as a going concern. Management’s plans regarding those matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

Item 2 of the 10-K filed Sep 4, 2026.3

Leadership

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • Executive OfficerJoey Firestone named Oct 6, 2022 to Mar 6, 202614

Timeline

  1. Sep 15, 20238-K Other events15

Filings

77 filings to the SEC since October 2021: 6 annual reports, 18 quarterly reports, 1 major events, 1 large holders, 7 private raises, 44 other. The latest 20:

  1. Oct 8, 202610-Q EDGAR
  2. Sep 4, 202610-K EDGAR
  3. May 18, 2026NT 10-Q EDGAR
  4. Apr 1, 2026NT 10-K EDGAR
  5. Mar 6, 2026D EDGAR
  6. Mar 6, 2026D EDGAR
  7. Mar 6, 2026D EDGAR
  8. Mar 6, 2026D EDGAR
  9. Mar 6, 2026D EDGAR
  10. Nov 14, 202510-Q EDGAR
  11. Sep 15, 2025RW EDGAR
  12. Aug 14, 202510-Q EDGAR
  13. May 19, 202510-Q EDGAR
  14. May 16, 2025NT 10-Q EDGAR
  15. May 12, 2025S-1/A EDGAR
  16. May 1, 2025S-1/A EDGAR
  17. Apr 15, 202510-K EDGAR
  18. Apr 3, 2025DEF 14C EDGAR
  19. Mar 31, 2025NT 10-K EDGAR
  20. Feb 14, 2025PRE 14C EDGAR

The 77 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

  • Jon Jeffrey McKenzieSCHEDULE 13G, 1 filing Jan 27, 202516

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$2.8M 2018–2023
Money received by yearMoney received by year, 2018–2023: $2.8M in all. Private raises (Form D) $2.8M.$0$500K$1M$1.5M$2M2018 · Private raises (Form D): $445.0K201820202021 · Private raises (Form D): $1.5M20222023 · Private raises (Form D): $760.0K2023
Figures by year
YearPrivate raises (Form D)Total
2023$760.0K$760.0K
2021$1.5M$1.5M
2018$445.0K$445.0K

Private raises

Private offerings the company reported to the SEC on Form D. The amount is what the latest filing says was sold so far, charted in the year of the first sale. Covers filings since Oct 1, 2021.

  1. May 3, 2023Raised $750,000 in a private offering of debt17 Form D: 16 investors so far Form D
  2. Mar 1, 2023Raised $10,000 in a private offering of debt14 Form D: 1 investor so far Form D
  3. Nov 1, 2021Raised $1.5 million in a private offering of equity18 Form D: $2 million offered in all Form D
  4. Jul 21, 2021Raised $26,500 in a private offering of debt19 Form D: 1 investor so far Form D
  5. Dec 10, 2018Raised $157,500 in a private offering of debt20 Form D: 1 investor so far Form D
  6. Mar 29, 2018Raised $287,500 in a private offering of equity21 Form D: 29 investors so far Form D

SEC filer profile

How Elite Performance Holding Corp is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARElite Performance Holding Corp1
  • CIK0001753681
  • Employer ID (EIN)82-50342263
  • Filer statusNon-accelerated filer an emerging growth company; a smaller reporting company; not a shell company3
  • Incorporated inNevada3
  • Fiscal year endsDecember 311
  • Industry code (SIC)2080 Beverages1
  • SEC reviewing officeOffice of Manufacturing, Division of Corporation Finance1
  • Business address3301 Ne 1St Ave., Suite M704, Miami, FL 331371
  • Phone844-426-29581
  • Shares outstanding124,296,460 as of Oct 1, 202612
  • Public float$8.7M as of Jun 30, 20263
  • AuditorM&K CPAS, PLLC, The Woodlands, Texas PCAOB ID 27383
  • On EDGAR sinceOct 2, 20181
  • Filings108 in all: 10-Q (22), S-1/A (19), CORRESP (14), UPLOAD (11), NT 10-Q (8), 10-K (7), D (6), 8-K (3)1
    All 20 form types

    NT 10-K (3), S-1 (3), 8-A12G (2), EFFECT (2), 1-A (1), 1-A-W (1), D/A (1), DEF 14C (1), PRE 14C (1), REVOKED (1), RW (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (10-K) Sep 4, 2026
    Quarterly report (10-Q) Oct 8, 2026
    Latest 8-K (8-K) Sep 15, 2023

Risk factors and legal proceedings

The risks Elite Performance Holding Corp names in Item 1A of its 10-K filed Sep 4, 2026: 2 risks under these headings, as written.3

  • Risks Related to Our Business and Industry
  • Risks Related to Our Common Stock

Legal proceedings

We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our Company or any of our subsidiaries, threatened against or affecting our Company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

The opening of Item 3, Legal Proceedings.3

Sources

The numbers on this page point here. Each one links to the record it came from.

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    SEC EDGAROther events
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