The story
Founded by Paul Lindley in 2006.1
Ella's Kitchen was started by Paul Lindley in 2004, naming the brand after his daughter Ella. He left his job as managing director at Nickelodeon and launched the business with personal savings. The first store to launch the organic baby food was Sainsbury's in 2006. Original advertising was done through Nickelodeon whom he offered a share of revenue in exchange for free advertising.
In 2009, the company expanded to Sweden, Norway, and the United States and by 2014 was the UK's best-selling baby food company. The company was purchased by Hain Celestial Group in 2013 and became part of the company's global infant, toddler and kids division.
From Wikipedia’s article on Ella's Kitchen, shared under CC BY-SA 4.0.4