The story
Ellesse was founded by Leonardo "Mantis" Servadio on 19 June 1959 in Perugia, Umbria, Italy. The name Ellesse derives from Servadio's initials, "L.S.", which are spoken "elle" and "esse" in Italian.
Ellesse grew in popularity during the 1970s as a producer of skiwear, such as quilted jackets and ski pants. In 1979, Ellesse's Jet Pant, a ski pant featuring padded knees and a wide lower leg to fit around a ski boot, was included in an event at the Pompidou Centre in Paris celebrating Italian design.
Another sport with which Ellesse has been closely associated since its early years is tennis. The Ellesse logo references the form of a tennis ball with the shape of the tips of a pair of skis.
Through the 1970s and 1980s, Ellesse gained a reputation for combining sportswear functionality with street-level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of their garments. During the mid-1980s, French designer Jean-Charles de Castelbajac worked with Ellesse, an early collaboration between a sportswear company and a fashion designer. The UK casuals adopted the brand in the 1980s as premium sportswear took off across British lad culture.
From Wikipedia’s article on Ellesse, shared under CC BY-SA 4.0.5