Private company

Empire Today

Logo: empiretoday.com4

Home improvement company

Empire Today is an American home improvement and home furnishing company based in Chicago, Illinois, specializing in installed carpet and flooring. The company operates in more than 75 metropolitan areas within the United States, and is most well-known for TV ads featuring a distinctive jingle that recites the company's phone number and name. The company's name comes from the slogan on some of its commercials, "Empire today, carpet tomorrow".2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Nov 21, 1959Founded1
  • Industryhome improvement1
  • HeadquartersNorthlake1
  • Websitewww.empiretoday.com
  • Legal formLimited Liability Company3
  • LEI254900NVZEWAL7SJT8563
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O CORPORATION SERVICE COMPANY, 19808 Wilmington, United States3
  • Registered withDivision of Corporations, Department of State, 29985043

Empire Today is an American home improvement and home furnishing company based in Chicago, Illinois, specializing in installed carpet and flooring. The company operates in more than 75 metropolitan areas within the United States, and is most well-known for TV ads featuring a distinctive jingle that recites the company's phone number and name. The company's name comes from the slogan on some of its commercials, "Empire today, carpet tomorrow". Empire Today claims that it is the largest in-home sales flooring company in the United States.2

The story

Empire Today LLC (commonly referred as Empire Today) was founded by entrepreneur Seymour Cohen in 1959. It was initially known as Empire Plastic Covers, a private, family-owned business in Chicago from a small office space. Cohen decided to expand the company's product line in response to growing customer request. In 1965, Empire Plastic Covers changed its name to Empire Home Services, adding carpet to their product line. Over the years, Empire's product line grew, as did the company's national presence. In December 2002, the company was sold, and then in January 2003, adopted its current name: Empire Today. It was acquired by the investment company Mercury Capital LP. In 2016, the company was sold to H.I.G. Capital, a private equity firm, for an undisclosed amount. In February 2022, Empire Today acquired Sitton Contract Flooring, a flooring based in California.

Carpet recycling

In 2023, Empire Today implemented a carpet and padding recycling program to minimize the environmental impact of their day-to-day operations. All of the padding removed by Empire Today's installers that can be recycled, will be recycled as part of their program in cooperation with Carpet America Effort (CARE) and Carpet Landfill Elimination and Recycling (CLEAR). In first quarter 2023, Empire piloted the program in select areas, and the program is currently operational in more than 25 of Empire's service areas. Since the program's inception, over eight million pounds of carpet and padding have been recycled, according to Empire's waste tonnage reporting.

From Wikipedia’s article on Empire Today, shared under CC BY-SA 4.0.5

Timeline

  1. Nov 21, 1959Founded Founded1

Sources

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    Company websiteEmpire Today logo
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