Private company

Encuesta, Inc.

Marketing company

Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1989Founded1

Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).2

Timeline

  1. 1989Founded Founded1

Sources

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