The story
In 2006, Pranav Ashar, then an 18-year-old student at University of Mumbai, decided to start a film society that would show film classics on the big screen. He was particularly passionate about world cinema and was actively involved with the Mithibai College Film Society. He saw starting a broader film society as a way to share his passion with more like-minded individuals. Thus, Enlighten Film Society started with two screens at Cinemax, which the owners graciously allowed them to use for a nominal fee early on a Sunday morning.
In 2008, Enlighten sensed that the market was ripe for a DVD label focused on introducing world cinema to India. They tested the market with nine titles in 2008, leveraging their contacts from the film society and building their own distribution capability to get it done right (instead of tying up with an existing player in the market). After improving upon this effort and ultimately meeting with success, they increased the number of titles in 2009 and even further in 2010.
From Wikipedia’s article on Enlighten Media Group, shared under CC BY-SA 4.0.4