The story
Times Group provided private FM service along with the Government of India under the brand name of Times FM. This station operated in Delhi, Calcutta, Chennai and Goa from 1993 to 1998 before the central government did not renew the contract.
After cutting ties with the government, ENIL was formed in June 1999 post the first phase of licensing. The Ministry of Information and Broadcasting offered 108 frequencies across 40 cities, and ENIL got the maximum of them. It started the operations of the Radio Mirchi network with the launch of its services in Indore on 4 October 2001. The company simultaneously started operations in seven more cities. In the second phase, the company got 25 more frequencies. That took the count of total number of stations to 32.
In 2011, the out-of-home segment won a 20-year advertising contract with New Delhi Airport, Terminal 3.
in 2024, ENIL partnered with MGID to expand native advertising in India through the MPing network.
From Wikipedia’s article on Entertainment Network India Limited, shared under CC BY-SA 4.0.4