IK Partners, through the IK 2007 Fund, acquired a majority stake in December 2010. The platform was later sold to Accel-KKR, a technology-focused private equity investment firm. Accel-KKR had also recently purchased Ektron, a Nashua, New Hampshire-based CMS company.
In March 2012, Episerver acquired Mediachase, an e-commerce and collaboration software solutions provider. In May of the same year, Episerver acquired 200OK AB, a Swedish enterprise search solutions provider. In May 2013, Episerver acquired Swedish search provider, Euroling.
In January 2015, Episerver and Ektron merged. Two former executives from KANA Software, CEO Mark Duffell and CMO James Norwood, were appointed President and CEO and Executive Vice President Strategy and CMO of Episerver, respectively. Martin Henricson, CEO of the former Episerver business assumed the role of Executive Chairman for the merged entity.
The company combined its software into the Episerver Digital Experience Cloud, and in June 2015, Episerver launched the first major release of its platform following the Ektron merger.
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In November 2015, the company rebranded itself, changing EPiServer to Episerver, and including the shortened name “Epi”.
In August 2016, Episerver acquired Peerius, a London UK-based commerce personalization company. The brand now is fully integrated as EpiPersonalization into the Episerver Platform. Former Peerius CEO Roger Brown left the company. In October of the same year, Episerver acquired Berlin-based Optivo, an email-marketing automation service provider.
In September 2018, Episerver was sold to Insight Venture Partners for $1.16 billion.
In November 2019, Episerver acquired idio.io, a content intelligence software provider.
In December 2019, Alexander Atzberger, former President of Customer Experience at SAP, joined Episerver as the company's new CEO. In the same month, Episerver acquired Insite Software, a B2B Ecommerce provider.
In October 2020, Episerver acquired Optimizely, a digital experimentation company. Later in January 2021, Episerver announced they were rebranding as "Optimizely".