The story
Eric Mower joined the three person Silverman Advertising agency in 1968 and in 1975 the company was renamed Silverman & Mower. In 1980, the agency became Eric Mower and Associates when Eric Mower purchased the firm.
Mower combined with Levy King & White of Buffalo, N.Y., in 1990 and Blair BBDO of Rochester, N.Y., in 1991. EMA opened its offices in Albany, N.Y., in 1996 and in Atlanta, Ga., in 1998. EMA combined with Sage Marcom of Syracuse, N.Y. in 2001; and Price McNabb of Charlotte, N.C. in 2004. In 2008, EMA combined with Mark Russell & Associates of Syracuse, N.Y. and Atlanta and with Sawchuck Brown Associates of Albany, N.Y. In addition, EMA combined with Strata-G Communications of Cincinnati, Ohio in 2012 and Middleton & Gendron of New York City in 2014. In October 2015, EMA combined with HB Agency, a Boston-based integrated marketing and public relations agency.
In 2018, marking Eric Mower's 50 years with the company, the agency underwent a strategic rebrand, simplifying its name from Eric Mower + Associates to Mower. The rebrand was intended to modernize the company's image and signal its evolution from a founder-centric firm toward a broader organization with depth in multiple service areas and leadership beyond the founder.
In 2019, Doug Kamp was named chief creative officer.
In 2021, Stephanie Crockett was named president and chief operating officer. In January 2023, following the ESOP transition, Crockett was promoted to chief executive officer, and Eric Mower transitioned to the role of executive chair, reducing his day-to-day operational responsibilities while maintaining strategic oversight.
In August 2022, Eric Mower sold 100% ownership of the company via an employee stock ownership plan. Mower stated the transition would help preserve the firm's independence and professional values. In January 2023, Stephanie Crockett was appointed chief executive officer, becoming the agency's first female CEO. According to the company, the majority of employee owners under the ESOP structure are women.
From Wikipedia’s article on Mower (company), shared under CC BY-SA 4.0.3
