The story
The company is formally registered as Eterniti Motors Limited and was registered in September 2010. Its first public announcement was not until 16 August 2011. Eterniti Motors is backed by a group of international investors with collective experience in high-level luxury automobiles.
The company listed Alastair Macqueen, a former XJ220 developer as its Chief Engineer, Tim Sugden as interim General Manager, and Mark Carbery formerly of Lexus as Head of Brand and Communications. Former Formula One driver Johnny Herbert was briefly mentioned as developing and promoting the vehicle.
From Wikipedia’s article on Eterniti Motors, shared under CC BY-SA 4.0.4