The story
In 1997, publisher Fong Hoe Fang founded Ethos Books, an imprint of Pagesetters Services, an advertising and communication design agency, to lend voice to diverse and emerging writers and to help foster a thriving literary culture. He launched it with a trio of titles by newcomers – namely Aaron Lee's A Visitation of Sunlight, Alvin Pang's Testing the Silence and David Leo's One Journey, Many Rivers.
From Wikipedia’s article on Ethos Books, shared under CC BY-SA 4.0.3