The story
Films BAP (1937 to 1957)
Eurociné traces its lineage to Films BAP, a company created by French film pioneer Robert Péguy and Charles Battesti, the owner of a Saint-Maur-des-Fossés theatre called Cinéma de l'Horloge. The firm was formally established on 19 February 1937 in Paris, although Battesti and Péguy had already worked under the BAP label in 1935–36. The company's star was Jacotte Muller, or "Little Jacotte", a child actress discovered at the Théâtre du petit monde, a stage venue for young performers created by Pierre Humble, who collaborated to some of her vehicles. Roger Tréville was another company regular. Although BAP was cleared by occupation authorities to operate during World War II, Péguy did not produce any work for the company during the conflict. Péguy's post World War II projects were unsuccessful and the company went dormant.
Acquisition by Lesoeur and rebrand
Marius Lesoeur, movie producer with the SOPADEC company and one-time carnival owner, took a stake in BAP Films in 1957. He bought out Battesti and Péguy in 1958. Eurociné's official history ambiguously states that Lesoeur "discovered that film was a continuation of his life as a traveling entertainer" during the shooting of BAP's 1937 production Monsieur Breloque Has Disappeared, before taking full control of the company years later. In a 1999 interview, Marius' son Daniel gave another circuitous explanation: "The Eurociné company was founded in 1937. The film Grandfather [a 1938 BAP production] was produced under our imprint, although someone else served as executive producer at the time. Founder Marius Lesoeur, my father, made his first appearance as a producer with the film Une Belle Garce [a 1946 picture not made by BAP]." French film historian Christophe Bier found no evidence that the elder Lesoeur participated in any BAP films, and suggests that the family may be blurring the lines regarding his achievements, harkening back to carnival showmanship.
Lesoeur, using BAP's former corporate entity, appears to have started doing business as Eurociné around 1960, although it co-existed with SOPADEC for a brief period. In those early years, André Castillon, a jeweller from Gers and fellow résistant, was nominally listed as Eurociné's manager. Lesoeur also released some films through an affiliate called Eurocinéac (short for "Euro Ciné Action"), which was managed by Georges Estin. Marius' son Daniel joined his father shortly after his takeover of Eurociné in the early 1960s, first working assistant jobs before graduating to executive roles.
Minority co-productions
At that time, Marius Lesoeur focused on co-productions with Spain, whose cheap labor provided him with solid films at a much lower cost than his home country. But even then, he remained a minority producer, merely trading francophone rights against an investment as small as a few ten-thousand francs, which often went uncredited for regulatory reasons. After a period of film noirs and musicals, whose real-life parallels exposed him to the wims of Spanish censorship, Lesoeur became one of the backers of Eduardo Manzanos Brochero's Golden City, Spain's first Western set. Against the objections of Manzanos, who did not believe they could emulate an American setting, he pushed to replace the Spanish character El Coyote with the Californian Zorro, who held broader appeal and paved the way for the Eurowestern boom. After joining Manzanos and Lesoeur for another Zorro, Italian producer Alberto Grimaldi suggested the Frenchman invest a larger amount in a project with Sergio Leone. To his later regret, Lesoeur chose the safe option and declined, sealing his company's fate as a minor player. Problems encountered by Lesoeur on some relatively ambitious, pre-Eurociné films, may have contributed to his risk averse approach.
Following a pair of fluff musicals, Eurociné's third collaboration with director Jesús Franco begat the seminal The Awful Dr. Orloff (1962), which kickstarted the era of Spanish Fantaterror. After seeing the film, Amando de Ossorio approached Lesoeur to pitch him his own horror debut, Malenka, but the producer passed on it in favor of another western, Tomb of the Pistolero, and the film was not made until years later. Nazario Belmar, the Catholic backer of Franco's post-Orloff effort Death Whistles the Blues, attempted to steer him towards a career as one of Spain's high-brow filmmakers, which at one point had been his dream. But, finding Lesoeur's business model a better outlet for his urge to film, he broke up with the former and signed up for Eurociné's The Sadistic Baron von Klaus. Both Lesoeur and Franco would frequently revisit the horror genre, which they later infused with more overt erotic influences.
Lead producer and grindhouse years
Mainstream co-productions dried up after a few years, but genres ushered in by the sexual revolution provided Lesoeur with new low-risk opportunities. In 1968, Eurociné made their first feature as main producer with the pseudo-social guidance film Nathalie l'amour s'éveille (lit. 'Nathalie, Love's Awakening'), also their first to be directed by French veteran Pierre Chevalier. In its heyday, the company released five or six films a year. Their themes were chosen during bimonthly meetings with France's six independent regional distributors. Even in the Gallic market, these films were not widely seen, but they were good sellers in developing countries. Foreign distributors, especially Italian ones at MIFED (Mercato internazionale del film e del documentario), also provided key pointers. The success of Salon Kitty created demand for Nazisploitation product, and Eurociné obliged, although their films were considered tamer than others in that niche.
The Lesoeurs' production ethos, which emphasized marquee appeal over the films' actual contents, has been construed by some as a reflection of their sideshow roots. Daniel Lesoeur simply defined his family as "artisans". Crews were very small, and actors were often not provided with a script in advance. Many scenes from their movies were shot at the company's small Champs-Élysées offices or at the Lesoeur's secondary residence in Soisy-sur-École, where they stored props and furnished several sets. According to Franco, this mindset was compounded by Daniel Lesoeur's promotion to producer. The company became infamous for its use of stock footage, and some new films were built from the ground up to recycle large chunks of a previous one. While Daniel has downplayed the practice's frequency, a few of the company's respectable 1960s Westerns did receive a sexed up makover.
Franco's status with the Lesoeurs typically exempted him from having to build his films entirely around others', and despite escapades with better producers like Harry Alan Towers, he found the freedom of working for them to be worth the compromises as it resulted in two of his favorite works, Female Vampire and The Sadist of Notre Dame. However, directors with less leverage were not as well treated, decrying not only the Lesoeurs' untenable budgetary limitations, but their tendency to deflect blame onto them. During the mid 1970s, softcore was superseded by hardcore pornography. Eurociné seldom dealt in the genre, but some of the many alternate versions it churned out featured explicit inserts. Franco accepted that at least some of Daniel's tinkering was dictated by the changing French marketplace, and collaborated to these.
Read the full text
Broadening genres and English-language films
Not desiring to venture into full-on hardcore, the Lesoeurs returned to fantasy films. Mimicking their Italian peers, they ventured into the latest zombie, cannibal and sword-and-sorcery trends, a stark departure from the stripped-down Gothic of their earlier efforts. The resulting movies, such as Zombie Lake, Cannibal Terror and Golden Temple Amazons, were profitable but their more complex visual demands proved ill-suited for Eurociné's artisanal infrastructure, and they were met with consternation by genre enthusiasts. According to Jean Rollin, who worked for Eurociné as a film doctor, the Lesoeurs were unfazed by their product's lack of professionalism.
In 1981, Daniel Lesoeur attended the newly-created American Film Market, which gave him new insight on North American distribution avenues. In 1983, Eurociné sold a horror package to U.S. TV syndicator Cinema Shares International. In 1985, several of its films were acquired by Charles Band as part of a package put together by international sales broker JER Films, which he released through his Wizard and Force Video labels. Band also repackaged these titles with new art, and relaunched them through the sales division of his own Empire International.
While the ready-made Spanish dubs that came with many of his co-productions gave him a slight boost, Lesoeur soon found that Anglophone distributors were unwilling to pay any sizeable amounts for dubbed material. After a few, unsuccessful attempts to have French actors speak English on set, Daniel enrolled the English-fluent Sybil Danning for the girls-with-guns film The Panther Squad, a successful video pickup for Vestron. From then on, the Lesoeurs made the choice to invest in more films with Anglophone actors. These early global efforts remained modest in scope, with budgets between FF1 and 2 million. By the mid-1980s, half of the company's revenue came from foreign territories, a rarity in the French film business.
Non-exploitation films and end of production
With the decline of neighborhood theatres in the late 1980s, Eurociné launched a series of projects that increasingly eschewed exploitation in favor of more serious material. Starting with 1988's Dark Mission, these films featured more upscale talent like Mark Hamill, Christopher Lee, Robert Forster and George Kennedy. They cost up to five times more than the old-style Eurociné productions, however their budgets remained too limited given their loftier, mainstream ambitions. Even in France, they were dropped straight-to-video in a bulk 1996 release, years after they were made.
More crucially, Eurociné's efforts to secure U.S. distribution remained hit-and-miss, and the failure of the last and costliest film in the cycle, Night of the Eagles, to do so forced the company to abandon production altogether. This also marked the most serious breakup in Eurociné's relationship with Franco. The Spaniard left due to a dispute regarding Night of the Eagles' post-production, and took with him the treatment of his next film Downtown Heat, which Marius claimed to have co-authored, leading to an unsuccessful lawsuit from the latter.
Refocus on sales and art films
Eurociné remained active but largely focused on sales. In the second half of the 1990s, they briefly dabbled with the new CD-ROM medium to peddle a few interactive adventures. Thanks to Daniel's mediation, the relationship with Franco was also mended around that time, and both camps plotted a remake of The Awful Dr. Orloff, which was to star Udo Kier. However, the adequate budget could not be raised. In 2001–03, a selection of the company's catalogue was re-issued on DVD by Image Entertainment in partnership with U.K. outfit Redemption Films, as part of Image's Euroshock Collection. Family patriarch Marius Lesoeur passed away in 2003.
Eurociné briefly returned to production in a minority partnership reminiscent of their beginnings, organizing the New York and Paris scenes of the 2004 Spanish-Colombian true crime film El Rey. Although well reviewed, it could not secure a release in France. It has also found a new niche in the international distribution of films from Central Europe, especially the Czech Republic where Daniel's wife Ilona Kunešová hails from. Most notably, the company oversaw the English-language adaptation of the acclaimed animated film Toys in the Attic, for which it enlisted the services of Vivian Schilling, John Cusack and Forest Whitaker.
In the mid 2000s, the company deposited a selection of its films in the collections of the French Cinematheque. Eurociné left their longtime Champs-Élysées offices in 2010. Directorial favorite Jesús Franco died in 2013. The original 1937 legal entity was wound up in 2015, but the Eurociné brand and library remained controlled by the Lesoeurs. Starting in 2020, Charles Band's Full Moon Features has reissued a selection of Eurociné's back catalogue on Blu-ray. These titles were later compiled in a Wizard Video-branded box set, commemorating the company's history with Band's old label.
From Wikipedia’s article on Eurociné, shared under CC BY-SA 4.0.3