Factory
From 1997 to 1998, the company constructed a factory in Belle Plaine, Minnesota. The factory was equipped for a capacity of 10,000 motorcycles per year, and, with a few minor assembly and finishing line changes, would have had a capacity of 20,000. After Excelsior-Henderson's closure, the factory was converted in 2009 to the headquarters of Cambria, a company specializing in quartz surfaces.
Production
Excelsior-Henderson introduced its sole production model, the Super X, in December 1998, and commenced production in early 1999. The company developed the Super X motorcycle as a new proprietary motorcycle, including a new 1,386-cc, 63-hp engine, frame, and all related drive and styling components, adopting styling cues from earlier motorcycles, such as a leading-link fork and a row of three headlights. The company established 140 dealers throughout the United States. The motorcycles averaged an MSRP around $18,500. Via the assembly line, the company produced for retail sale approximately 1,900 motorcycles in various configurations; 1161 units in model year 1999, and 720 units in model year 2000. In total, the company produced an estimated 1,950 motorcycles, including motorcycles produced and not designed for retail dealer sales, such as dealer promotional bikes, test prototypes, and non–mass-produced motorcycles.
