The story
Aug 2001, EXR Korea established
Jan 2002, EXR shop #1 opened at Galleria Department Store (Seoul)
February 2002, Introduced the first fingerprint-recognition-based customer management system in Korea
September 2002, Officially sponsored the 1st Korean Supermodel Contest
September 2003, Officially sponsored the 2nd Korean Supermodel Contest
Aug 2003, EXR shop #100 opened
October 2003, Head office relocated (481-5, Bangbae-3-dong, Seocho-gu)
December 2003, Received ‘the Market Leading Brand in 2004’ award and ‘the Best Brand’ award from top tier press (Fashion Insight. Apparel News, Texherald, the Korea Economic Daily)
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February 2004, Built the EXR distribution center (Yangji-myeon, Yongin, Gyeonggi-do)
February 2004, Received the ‘Best Brand’ Award from Debec Plaza (First among the 180 brand shops in the department store)
Aug 2004, EXR shop #1 opened in China (at Nextage Dept, Shanghai China)
Dec 2004, Received the‘2004 Best Brand’Award from Korea Fashion Associates
Apr 2005, Established EXR Japan, a joint venture, in Japan
Aug 2005, EXR shop #1 opened at Nagoya in Japan
Aug 2006, EXR Indonesia established and shop #1 opened
From Wikipedia’s article on EXR (clothing), shared under CC BY-SA 4.0.3