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Private company

Extra

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

German supermarket chain

Extra was a retail chain in the German food sector that was part of REWE Group from July 1, 2008, til it ceased to exist in 2009. The company was previously among Metro Group. In the northern half of Germany, Extra served as a main provider of food.2 It employed 9,700 people.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1970Founded1
  • Industryfood retail sector1
  • HeadquartersCologne1
  • Websitewww.extra.de
  • Legal formKommanditgesellschaft auf Aktien1

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Extra was a retail chain in the German food sector that was part of REWE Group from July 1, 2008, til it ceased to exist in 2009. The company was previously among Metro Group. In the northern half of Germany, Extra served as a main provider of food.2

The story

The first extra store was opened by the Schaper-Group in Düren in 1970. In the early years, the main part of the branch network was in Lower Saxony and North Rhine Westphalia. Extra was integrated into the Asko-Group in 1987, which in turn has been part of Metro Group since 1986. The two sales lines real,- and Extra had been merged by Metro Group in 2004, though they continued to appear as two separate brands in the market.

The Metro Group sold Extra to the REWE Group on 1. July 2008. The brand name Extra was announced to be phased out in 2009 and the stores renamed REWE. The franchise markets Comet and Bolle that belong to Extra kept their names initially.

To facilitate the sale of Extra, the Metro Group split the two companies Real,- and Extra. The entity's name was then changed to extra Objektgesellschaft mbH.

After the sale of extra, the "TiP" products disappear from the markets and are replaced by "Ja!", "REWE" and "REWE Bio" products, the marchandises of the REWE Group.

From Wikipedia’s article on Extra (supermarket), shared under CC BY-SA 4.0.4

Products and brands

Products on offer

Food

Clothes

Crockery

Electrical equipment

Read the full text

Toys

1000 commodities were sold under the private labels Ja! REWE and REWE Bio. These commodities come from the REWE Group

Locations

Extra stores were found in towns with more than 8000 inhabitants. They were located centrally and offered convenient parking facilities. The 252 stores were in Northrhine-Westphalia, Rhineland-Palatinate, Lower Saxony and Berlin and measured about 2000–3000 m2. Smaller stores were 800–1000 m2 and usually belonged to extra Franchise (Comet and Bolle). These franchise stores were delivered by Extra, but their brands were not presented jointly to the market. Separate slogans were used and their own leaflets distributed.

From Wikipedia’s article on Extra (supermarket), shared under CC BY-SA 4.0.4

Timeline

  1. Sep 24, 2009Dissolved Dissolved1
  2. 1970Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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