The story
Médico-Prix started in 1977 in Eastern Quebec. It was renamed Familiprix on 17 October 1979. In the mid-1990s, it expanded into Montreal. In 2001, Familiprix acquires a large piece of land in the Armand-Viau industrial park in Québec City for its new head office and distribution centre in order to centralize its operations. The distribution centre was expended in 2009 and in 2018.
During the 2000s, actor Sylvain Marcel became the star of a series of Familiprix humorous TV commercials and Familiprix's corporate website. He plays a pharmacist in a white lab coat that blends in everyday situations, only to suddenly yell "Ah-ha! Familiprix!" when the help of a pharmacist is needed: when a shopper bangs herself against a window, when an ex-smoker bums a cigarette or when a young couple is home alone for the week-end. The signature song of these ad campaigns is Huey "Piano" Smith's "Don't You Just Know It."
From Wikipedia’s article on Familiprix, shared under CC BY-SA 4.0.5