The story
Farrell Publications
Farrell began Farrell Publications in 1940, operating until 1948. From 1940–1945, he was co-owner of the Elliot Publishing Company, (known for their imprint Gilberton, which became independent during that period). Some of Farrell's imprints and brands from this era were American Feature Syndicate, Four Star Publications, and Kiddie Kapers Company. Probably the most notable title produced during this period was Captain Flight Comics, published under the Four Star brand.
Farrell Comic Group
After a short hiatus, Farrell founded the Farrell Comic Group in 1951 with the financial backing of Excellent Publications. Imprints included America's Best, Ajax Publications, Ajax-Farrell, Decker Publications, Red Top Comics, Steinway Comics, and World Famous. No matter the imprint, most titles had the words "A Farrell Publication."
Contributors to Farrell titles from this period included Ken Battefield, L. B. Cole (who had previously contributed covers to Captain Flight), Matt Baker, Bruce Hamilton, and Steve Ditko. (The company published Ditko's first professional comics work. He had illustrated writer Bruce Hamilton's science fiction story "Stretching Things" for the Key Publications imprint Stanmor Publications, which sold the story to Farrell, where it finally found publication in Fantastic Fears #5 [Feb. 1954].)
Farrell's horror line consisted of Fantastic Fears, Haunted Thrills, Strange Fantasy, and Voodoo. All four books were produced by the Iger Studio and featured a consistent "house style." Like many horror comics, all four titles fell victim of the Senate Subcommittee on Juvenile Delinquency and were cancelled by the end of 1954.
In 1954 Farrell acquired the rights to the Phantom Lady comic strip series, previously owned by Fox Feature Syndicate and before that, Quality Comics. Farrell published four issues of the short-lived title from January to June 1954. The company also published Phantom Lady backup stories in two issues of its comic Wonder Boy. Phantom Lady as well fell under the baleful gaze of anti-comics crusader Fredric Wertham, who objected to the character's titillating costume. Changes were consequently made so that her cleavage was covered and shorts replaced her skirt.
After the cancellation of its popular horror titles in early 1955, Farrell received a cash infusion from Dearfield Publishing, which became a key investor. The company switched focus to romance, Western, and talking animal comics. In 1957, Farrell and former Iger studio-mate Myron Fass attempted to re-enter the horror/fantasy field with a quartet of Comics Code-approved titles made up of pre-Code material with the goriest panels excised. This resulted in incoherent stories and flat sales.
The company continued publishing until 1958, but never with the same success.
From Wikipedia’s article on Farrell Publications, shared under CC BY-SA 4.0.3