Private company

Faves.com

Social bookmarking software

Faves was a social bookmarking and networking software that installs a single browser button for users to "fave" a webpage, making a link to the page part of their Faves profile. Until October 2007, Faves was called Blue Dot. As of January 2012, the service has migrated to fave.net, and later on migrated to MaxiConnect.com and is no longer active on faves.com which says "Faves is evolving to social couponing."2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

Faves was a social bookmarking and networking software that installs a single browser button for users to "fave" a webpage, making a link to the page part of their Faves profile. Until October 2007, Faves was called Blue Dot. As of January 2012, the service has migrated to fave.net, and later on migrated to MaxiConnect.com and is no longer active on faves.com which says "Faves is evolving to social couponing."2

The story

Blue Dot Inc. was co-founded in 2004 by Mohit Srivastava and Sumit Sen using $1.5 million from angel investors, and the website bluedot.us was launched in June 2006. Blue Dot hoped to profit on of sales from "dotted" websites from its affiliate marketing program, and was part of the technology resurgence in the Washington Puget Sound area.

Early on, Blue Dot actively sought interaction with early adopters in "pizza and soft drink" focus groups on campus that have been criticized by some academics.

In 2007, the service was renamed Faves. In December 2007, the web site still listed the company name as Blue dot, Inc.

In June 2011, Faves.com, the software, database, and email list was sold to SocialAdr, LLC.

In July 2011, only the domain Faves.com, was sold to Cut Media, LLC.

From Wikipedia’s article on Faves.com, shared under CC BY-SA 4.0.3

Timeline

  1. 2004Founded Founded1

Sources

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