The story
Blue Dot Inc. was co-founded in 2004 by Mohit Srivastava and Sumit Sen using $1.5 million from angel investors, and the website bluedot.us was launched in June 2006. Blue Dot hoped to profit on of sales from "dotted" websites from its affiliate marketing program, and was part of the technology resurgence in the Washington Puget Sound area.
Early on, Blue Dot actively sought interaction with early adopters in "pizza and soft drink" focus groups on campus that have been criticized by some academics.
In 2007, the service was renamed Faves. In December 2007, the web site still listed the company name as Blue dot, Inc.
In June 2011, Faves.com, the software, database, and email list was sold to SocialAdr, LLC.
In July 2011, only the domain Faves.com, was sold to Cut Media, LLC.
From Wikipedia’s article on Faves.com, shared under CC BY-SA 4.0.3