Fig

Fig was founded in August 2015 by Justin Bailey (formerly, COO of Double Fine Productions), Bob Ippolito, and Freeman White. The advisory board was composed of executives from across the video game industry with previous experience in crowdfunding and investing in video game projects: Aaron Isaksen of the Indie Fund, Brian Fargo of inXile Entertainment, Feargus Urquhart of Obsidian Entertainment, and Tim Schafer of Double Fine Productions. The platform is backed by funding from Spark Capital. Alex Rigopulos, from Harmonix, and Cliff Bleszinski, formerly of Epic Games and Boss Key Productions, and Randy Pitchford of Gearbox Software have since joined the advisory board of Fig.

The company was initially backed by seed funding from Spark Capital. In January 2017, it obtained another $7.84 million in funding from Spark and Greycroft Partners, among other smaller investors.

In February 2017, Fig announced it had established a "Fig Finishing Fund" available to those projects that have been successfully backed on Fig as to help complete any late-stage development hurdles or final publishing and marketing pushes. Should projects qualify, they would have been able to obtain $20,000 from the Finishing Fund.

In 2017, Fig set aside $500,000 of its own funds available for the Finishing Fund pool.

The name "Fig" derived from Hotel Figueroa, located along Figueroa Street, a short distance from the Los Angeles Convention Center where the annual Electronic Entertainment Expo is traditionally held; Hotel Figueroa became a common social hub during these E3 events.

Fig was acquired by Republic, a larger crowdfunding investment company, in April 2020. Fig initially continued to operate under Republic, though there would be opportunities to access more investors for projects through Republic's investment capital. This allowed Fig to open up to more expansive campaigns including those related to hardware; with the announcement of the Republic acquisition, for example, Fig launched the campaign to allow crowdfunding or investment into the Intellivision Amico microconsole. After acquisition, Justin Bailey remained as a board member at Republic to help the post-merger integration.

Republic said it had intended to close Fig after they acquired the company, which came about on May 28, 2023. Republic intended to uphold Fig's existing obligations for rewards and similar benefits to backers after this date.