FindaProperty

While the business was in Brighton Pendery, with editor Mike O'Flynn and information technology specialist Simon D'Urso, expanded the business significantly, enough to attract venture capital money. In early 2004 businessmen Neil Anderson along with Simon D'Urso bought Pendery out for £2.8 million, financed by Barclays Ventures, who put David Garrett - who later went on to work for Figleaves.com - into the business to oversee its investment.

In November 2004 the site was sold to Associated Newspapers, the publisher of The Daily Mail, The Mail on Sunday and Metro for £8 million. In 2008 parent group the Daily Mail and General Trust (DMGT) set up The Digital Property Group (through DMGT subsidiary A&N Media) to which it added Primelocation.com in 2006 for £48 million and Globrix in 2009 for £7 million.

FindaProperty.com increased the number of properties it lists significantly since being sold to DMGT from some 75,000 in early 2004 to nearly 800,000 in November 2010.

Functionality additions to the site outside its property search engine for sales, rental, auction and investment properties included being the launch partner for Google Street View UK (March 2009) and the first property website in the UK to integrate Street View into property details and area information pages.

An iPhone App with augmented reality was created with the launch of a TV advertising campaign starring actor Ross Green, who plays a variety of characters rapping about property. In late 2011 a proposed merger between FindaProperty.com's parent company the Digital Property Group and rival Zoopla.com was announced, subject to approval from the relevant business competition authorities in the UK. This merger was later agreed by the OFT.