Private company

Firetrap

British clothing company

Firetrap is a British clothing company, founded in 1993, specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti. Firetrap grew in international markets from 2006 to 2008, under the leadership of MD John Gorman, before being sold to Sports Direct International.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2003Founded1
Belfast (207), October 2009
Photo: Ardfern, CC BY-SA 3.0, via Wikimedia Commons3

Firetrap is a British clothing company, founded in 1993, specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.2

Timeline

  1. 2003Founded Founded1

Sources

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