The story
The company was founded as Flingo in 2008, to help media companies like Showtime, Fox, A+E Networks, TMZ, Revision3, PBS and CBS develop apps on Smart TVs that synchronize with linear broadcast programming and non-linear media. In January 2012, Samba TV launched one-click sharing on social networks like Facebook and Twitter from the television. In January 2013, the company announced further developments and features and named its interactive TV platform Samba.
Acquisitions
In September 2013, the company adopted the Samba TV name.
In October 2017, The Walt Disney Company became a strategic investor in Samba TV to better understand TV viewership and engagement with advertising.
In December 2018, Samba TV acquired Screen6, a firm offering real-time, cross-device identity resolutions.
In August 2019, Samba TV acquired Wove, to help direct-to-consumer brands TV ad targeting.
In August 2019, Samba TV acquired, Axwave, an international software development company.
In January 2023, Samba TV divested its media business to programmatic platform, MiQ.
In October 2024, Samba TV acquired Semasio, the global leader of contextual web intelligence, for undisclosed terms.
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In June 2026, Samba TV announced that it had acquired Bestever AI, a GenAI platform built for generating ad creatives at scale.
Partnerships
In 2016, Samba TV partnered with MediaMath.
In 2017, Samba TV partnered with video ad serving platform SpotX and media/advertising research company Kantar.
In 2019, Samba TV partnered with Twitter to help measure the social network's effectiveness in driving tune-in. That same year, Samba TV also partnered with video streaming aggregator Reelgood.
In 2020, Samba TV partnered with global programmatic media partner MiQ, global technology company The Trade Desk, media measurement and analytics company Comscore, as well as Amazon Web Services. and TiVo. That same year, Samba TV also partnered with point-of-sale data provider Catalina and paper product manufacturer Georgia-Pacific to measure cross-channel media spend.
In 2021, Samba TV partnered with online advertising software company Pubmatic, as well as television measurement and analytics company 605.
In 2024, Samba TV partnered with Snap Inc. to help brands further understand the value of advertising on Snapchat. Also in 2024, Samba TV partnered with NOVA Entertainment; IRIS.TV; QMS; Madhive selected Samba TV as its ACR partner; FreeWheel selected Samba TV as its preferred ACR partner; expanded its partnership with Havas; partnered with StackAdapt; made deal with Meta; and Captify integrated Samba TV technology.
In 2025, Samba TV partnered with Attain to expand incremental measurement and OzTam on a POC (a first initiative for Australia).
Products
In July 2021, Samba TV launched its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany, and Australia.
Also in 2021, Samba TV announced its proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers, and platforms the ability to transact with each other using a variety of different currencies against which to optimize. Programmatic research technology firm Lucid later announced its use of SambaID for clients like Digitas and Wavemaker.
In 2024, Samba TV unveiled its political audiences platform geared toward political advertisers in the 2024 Presidential Election and surrounding candidate and legislative races.
Customers
Samba TV's technology is integrated into 24 Smart TV brands globally. These brands are listed on their website as Philips, Sony, Toshiba, beko, Magnavox, TCL, Grundig, Sanyo, AOC, Seiki, Element, Sharp, Westinghouse, Vestel, Panasonic, Hitachi, Finlux, Telefunken, Digihome, JVC, Luxor, Techwood, and Regal.[1]
From Wikipedia’s article on Samba TV, shared under CC BY-SA 4.0.3