The story
Barry Mills conceived the restaurant's concept as wanting to expand the definition of a what he thought was a hamburger. He sought inspiration from the new growth of hamburger eateries in Los Angeles and New York City, yet disliked their approaches, thinking it would hinder innovation—being bound to a traditional diner-style burger.
FLIP opened an outlet at The Summit in Birmingham, Alabama on December 19, 2010. Ron Stewart, one of the owners of the first Atlanta franchise, was born and raised in Birmingham. The company then opened an outlet on October 19, 2010 in Buckhead, Atlanta, at the Tuxedo Festival Shopping Center. Mills used architecture firm ai3 to design the interior of the restaurants.
The chain hoped to open a location in Washington, D.C. in the Penn Quarter in early 2010, but was unable to negotiate a lease. New York City and Miami have also been noted as potential sites for new outlets. Mills has stated that although its prices would rise, the chain should be able to expand throughout the United States.
From Wikipedia’s article on FLIP Burger Boutique, shared under CC BY-SA 4.0.4