Floris of London

Juan Famenias Floris arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival in 1730, he secured premises in Jermyn Street, in the elegant quarter of London's St. James's. While Floris initially set up business as a barber shop and comb-maker, he had studied perfumery in Montpellier, and went on to create and sell perfume inspired by the aromas of his youth in the Mediterranean.

Royal warrant

The first Royal Warrant granted to J. Floris Ltd was in 1820 as 'Smooth Pointed Comb-makers' to the then King George IV soon after his accession. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than 19 others. Floris holds the warrants Perfumers to HM The Queen Elizabeth II, granted in 1971, and Manufacturers of Toilet Preparations to HRH The Prince of Wales, granted in 1984.

The London store is in Jermyn Street, London, in the same building Juan Floris created the business in the 18th century. The mahogany counter used in the store was purchased from the Great Exhibition at the Crystal Palace in Hyde Park in 1851.

Until 1989, perfumes were produced on site on Jermyn Street. In this year, however, to satisfy growing consumer demand, a new factory was established in Devon, opened by Diana, Princess of Wales.

A new bespoke fragrance service began in 2006 for which customers are invited into the Floris perfumery which sits to the rear of the Jermyn Street premises.

In 2012, Floris opened a second London shop at 147 Ebury Street, Belgravia, offering the full Floris range, together with a Bespoke Perfumery service. This shop later closed in 2017.