The story
Founded by Barnaby Dorfman, Sheri Wetherell, and Colin Saunders in February 2008, Foodista's personnel primarily come from an Internet enterprise background; several have worked for Amazon previously. Dorfman also worked at Portland, Oregon's Marsee Baking prior to entering the tech industry. Foodista is based in Seattle, Washington.
The business model is first and foremost reliant on advertising, but Foodista hopes to incorporate coupons and other promotions from food companies in the future. Despite heavy competition from a wide array of more popular culinary websites, the founders assert that the audience for gastronomic information online has yet to be exhausted.
From Wikipedia’s article on Foodista.com, shared under CC BY-SA 4.0.4