The story
Founded by Ford Motor Company in 1998.1
In October 1998, Jardine Motors Group announced a joint venture with the manufacturer for its Ford dealerships. The merged firm was named Polar Ford.
The following year, Polar Ford purchased Dagenham Motors. In May 2002, Polar Ford purchased a further three dealerships in North London from Stripestar, and Alperton Ford in February 2003, before Jardine sold their 51% stake in the joint venture to Ford in March 2004, at which point the company became known as Ford Retail Group.
By 2014, Ford Retail Group was operating under a number of different names:
Dagenham Ford – primarily located in London and the surrounding counties;
Polar Ford – primarily located in Yorkshire and North West England;
Brunel Ford – located in South West England;
Heartlands Ford – Birmingham and surrounding area;
Lindsay Ford – Northern Ireland;
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Bougourd Ford – Guernsey;
La Motte Ford – Jersey;
Ford Online;
Ford Online Parts.
As a result, the company took the decision that year to rebrand all its activities under the single name of TrustFord.
From Wikipedia’s article on TrustFord, shared under CC BY-SA 4.0.4
