The story
Beginning in 1996, a small group of leaders from forest industry, donors, and environmental groups began to meet to consider the array of challenges facing forest conservation and began to identify common ground. This group recognized the respective contributions and limits of their own institutions and decided to create a new organization - Forest Trends - to expand this work of bridging traditional divides and promoting market-based approaches to forest conservation.
In 1998, the group agreed on an organizational model for the new organization. Forest Trends would be a small, nimble, and responsive non-profit organization with three principal roles: convening market players to advance market transformations, generating and disseminating critical information to market players, and facilitating deals between different critical links in the value chains of new forestry. The original group of participants was expanded to include additional representatives from industry, finance, and community conservation, and this enlarged group became the original Board of Directors. The Board was expanded in late 1999 to include representation from other major forest areas besides the United States, including Russia, Brazil, Malaysia, and Canada.
From Wikipedia’s article on Forest Trends, shared under CC BY-SA 4.0.4