The story
Foreva was founded in 1984. Its first store opened in Lisbon. The company expanded from then on, manufacturing more and opening new shops over the years.
However, it began to have various financial problems around the beginning of the 2000s (decade). In 2005, with 47 shops, the company was acquired by the Kyaia group. It corresponded to an investment of over 7 million euros.
According to Fortunato Frederico, a businessman in charge of the Kyaia group, he bought a true "Titanic sinking boat" and "went through a lot to put it floating back again".
Nevertheless, already in 2010, the company began to improve its financial situation and make profit.
From Wikipedia’s article on Foreva, shared under CC BY-SA 4.0.4