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Private company

Forsman & Bodenfors

Swedish advertising agency

Forsman & Bodenfors is a global, creative collective founded in Gothenburg, Sweden in 1986.2 It was founded by Staffan Forsman and Sven-Olof Bodenfors.1 It is headquartered in Göteborg, Sweden.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1986Founded1
  • HeadquartersGöteborg, Sweden1
  • Websiteforsman.co
  • Legal formAktiebolag3
  • LEI529900QJTEFNZDH53J133
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressBox 2526, 403 17 Göteborg, Sweden3
  • Registered withSwedish Companies Registration Office, 556427-94783

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Forsman & Bodenfors is a global, creative collective founded in Gothenburg, Sweden in 1986.2

Corporate structure

Forsman & Bodenfors is part of a group headed by MDC Partners. 283 entities, 36 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • MDC Partners Toronto, Ontario, Canada
    • Forsman & Bodenfors Göteborg, Sweden
    • 6 AM Strategies LLC Subsidiary · Delaware, United States
    • 72 Consulting LLC Subsidiary · Delaware, United States
    • 72andSunny NL B.V. Subsidiary · Netherlands
    • 72andSunny Partners, LLC Subsidiary · Delaware, United States
    • 72andSunny Pte. Ltd. Subsidiary · Singapore
    • 7thfl LLC Subsidiary · Delaware, United States
    • A-Alliance LLC Subsidiary · Delaware, United States
    • A-Alliance UK Ltd Subsidiary · United Kingdom
    • ACE Content, LLC Subsidiary · Delaware, United States
    • Ace Dev Fund LLC Subsidiary · Delaware, United States
    • Activista LLC Subsidiary · Delaware, United States
    • Advanced Media Platforms LLC Subsidiary · Delaware, United States
    • Adwired Media Intelligence S.R.L. Subsidiary · Romania
    • Ahteed LLC Subsidiary · Delaware, United States
    • Allegory LLC Subsidiary · Delaware, United States
    • Allison & Partners (Thailand) Limited Subsidiary · Thailand
    • Allison & Partners Holdings (Thailand) Limited Subsidiary · Thailand
    • Allison & Partners LLC Subsidiary · Delaware, United States
    • Allison and Partners K.K. Subsidiary · Japan
    • Allison Kommunikation GmbH Subsidiary · Germany
    • Allison Partners Limited Subsidiary · Hong Kong
    • Allison PR (Beijing) Limited Subsidiary · China
    • Allison+Partners Singapore Pte Ltd Subsidiary · Singapore
    • Allison+Partners UK Limited Subsidiary · United Kingdom
    • and 257 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC. Each entity in the chart links to its source.

The story

Founded by Staffan Forsman and Sven-Olof Bodenfors in 1986.1

Leadership

Who has led Forsman & Bodenfors, and when. Pick a name to see everywhere that person has worked.

Acquisitions

Acquisition

In June 2016, the company was acquired by MDC Partners. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's former CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “the ad world is becoming more and more global.”

Merger

In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors merged to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners. The merger was completed in August 2021 and the marketing and communications group went on to become Stagwell Inc.

In October 2024, Forsman & Bodenfors has appointed James Denton-Clark as its new global CEO, succeeding the agency's co-founder, who will transition to a strategic advisory role.

In January 2025, Justine Armour was named Global Chief Creative Officer.

From Wikipedia’s article on Forsman & Bodenfors, shared under CC BY-SA 4.0.4

Timeline

  1. 1986Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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