Freetricity

Way started his first company 'Quad', a computer consultancy, at age 15. At the age of 19 he raised £25 million from Jersey-based venture capitalist to create an online shopping comparison technology called Pulsar. However, after a dispute with the investors in 2001 he was diluted out of the business and lost everything. It is reported that he was in the under thirties Sunday Times Rich List 2001 on the same day he could not buy a tube ticket.

He won "New Business Millennium Young Entrepreneur of the Year" in 2000 which was given to him by Gordon Brown. After receiving this award he went on to advise both the White House and the UK government on technology as well as joining the internet incubator NetB2B2 PLC as a non-executive. After this he headed up technical and environmental investments and due-diligence for the Rotch Property Group.

He currently runs The Rainmakers, an innovation and incubation company, through this he got involved with a number of start up companies, including the online mentoring company Horsesmouth, language learning company FriendsAbroad which was sold to Babbel. During this time he was also chief innovation officer for Brightstation Ventures a $100m technology VC fund started by Dan Wagner and Shaa Wasmund.

In 2012 he moved to San Francisco.

Way is involved in a large number of startup companies that are listed on the Rainmakers Global website, such as GoDine, the restaurant booking service; FuelMyBlog, the blogging product review service; Truevoo, the iPhone apps store review service; an SME advice service called Smarta; and a graduate recruitment company called BraveNewTalent. In 2009 Rainmakers opened a United States (US) branch and consequently became involved in a number of US startups, including Traffic Spaces, the ad management platform, and BoostCTR, the Google adwords optimizer. He is also one of the founders of Alpha Concierge Matchmaking, which describes itself as the world's most exclusive matchmaking app.

Way was also involved in a number of green start-up companies, such as SellMyMobile and SellCell, and is a cofounder with Paul Williams of Freetricity, a renewable energy provider based in the UK and the US.

Way is the founder of Viapost, an online postal company. The POIP service allows printing of documents over the internet which are then sent by Royal Mail.

He is involved in his sister's production company Newspepper, a citizen journalism site that covers a large number of UK tech sector events.