Frey Wille

The original Michaela Frey style of enamel ornamentation and fire enamel techniques was created in the 1960s by Viennese designer and company founder Michaela Frey, who refined the technique of fine enameling over several decades and ran a workshop dedicated to enamel jewellery and objets d'art. Frey died in the 1970s, at which point the company was taken over by her accountant, Dr. Friedrich Wille, LL.D. (b. 1940-), who embarked on a period of expansion. In 2010, Wille changed the name of the company from 'Frey Wille' to 'FreyWille'.

By 2010, FreyWille operated 200+ boutiques worldwide. By 2026, the company had 42 boutiques, mostly in Eastern Europe, and had engaged 96 re-sellers.

The company has its factory and offices in one building in central Vienna. All of its jewellery pieces are hand-made in Vienna; the forms are brass, set with enamel pieces. Until 2010, under contract, FreyWille produced the enamel jewellery for Hermès. Its scarves are designed in Vienna and made in Italy; its watches are made in Switzerland and set with enamel pieces in Vienna. Until 2014, FreyWille offered handbags, also made in Italy. The company also sells watches and Swiss-made writing instruments. By 2022, FreyWille had discontinued its men's line.