The story
Two students from Hamburg, Lorenz Hampl and Mirco Wiegert, started selling Fritz-kola in 2003. They had a brewery help them develop a cola recipe, choosing to use less sugar and more caffeine (25mg of caffeine per 100ml) than Coke or Pepsi, and adding lemon flavour. They polled people outside a shopping centre to choose the company name. To save money, they used black and white labels and a photoshopped version of pictures of their heads as a logo; they sold the first crates to bars on a returnable basis, and did not establish an office for three years.
Hampl left the business in 2016. As of August 2020, Wiegert heads the company and owns two-thirds of it. The company employs 280 people. Five bottling plants produce the cola, which is sold in a number of European countries. In 2019, its 330ml bottles outsold all brands except Coke. Outside of Germany, Fritz-kola's other major markets are the Netherlands, Poland, Belgium, and Austria. Sales in 2015 were €7.4 million.
From Wikipedia’s article on Fritz-kola, shared under CC BY-SA 4.0.4