Private company

Full Compass Systems

Logo: The logo is from the following website: http://www.fullcompass.com, Non-free logo, via Wikipedia3

American musical instrument retailer

Full Compass Systems is an American retailer of professional audio, professional video, lighting equipment and musical instruments. The company offers more than 100,000 products through 800 manufacturer brands, and it is an authorized service center and parts distributor for many. Full Compass also provides other services, such as computer systems integration and equipment rentals (rentals available in WI only).2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1977Founded1

Full Compass Systems is an American retailer of professional audio, professional video, lighting equipment and musical instruments. The company offers more than 100,000 products through 800 manufacturer brands, and it is an authorized service center and parts distributor for many. Full Compass also provides other services, such as computer systems integration and equipment rentals (rentals available in WI only). The company, founded in 1977 by Jonathan and Susan Lipp, is located in Madison, Wisconsin.2

The story

Early years

Full Compass Systems was founded as a professional sound studio in Madison, Wisconsin, in 1971 by Johnathan and Susan Lipp. Jonathan incorporated Full Compass Systems, Ltd. In 1977 to provide professional sound equipment to a wider market. In 1978, Susan, who had previous marketing, personnel management, and theatrical production experience, joined the company full-time and became president.

1980 to 2000

The company opened its first retail store in Madison, Wisconsin, in 1979 with a staff of four, offering lighting and audio equipment. By the end of the 1980s, the company expanded its product line to video and theatrical equipment, distributing over 350 manufacturers. During the 1990s, Full Compass offered its first color catalog. In 1995, to accommodate its enormous growth, the company expanded into a 72,000 sq. ft. building with a 42,000 sq. ft. warehouse in Middleton, Wisconsin. In 1998, the company formed its Computer Integration department and opened its Compass Xpress division to serve customers in off-hours.

2000 to Present

To address the retail industry's shift to eCommerce, Full Compass began selling products on eBay.com in 2003 and Amazon.com in 2004. The company launched its own eCommerce site in 2006. By 2008, the company's Middleton facility was too small for its required inventory. Full Compass designed and built its current 140,000 sq. ft. headquarters, taking occupancy on July 1, 2009.

Full Compass has a full-time staff of approximately 200. The company releases semi-annual catalogs in Spring/Summer and Fall/Winter.

From Wikipedia’s article on Full Compass Systems, shared under CC BY-SA 4.0.4

Products and brands

  • professional audio

Listed on Wikidata.1

Timeline

  1. 1977Founded Founded1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$2.9M 2020–2020
Money received by yearMoney received by year, 2020–2020: $2.9M in all. PPP loans $2.9M.$0$1M$2M$3M2020 · PPP loans: $2.9M2020
Figures by year
YearPPP loansTotal
2020$2.9M$2.9M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA5. Matched to this company by name and state.

  1. Apr 9, 2020$2.9M PPP loan (first draw) from JPMorgan Chase Bank, National Association5To FULL COMPASS SYSTEMS LTD, Madison WI; $2.9M forgiven Jun 11, 2021