Private company

Gallup & Robinson

Logo: gandrllc.com3

G&R (formerly Gallup & Robinson) is an independent marketing research firm specializing in advertising research. Founded in 1948, in Princeton, New Jersey by Dr. George Gallup and Dr. Claude Robinson, the company helps advertisers develop, evaluate and improve the effectiveness of their advertising in media.2 It is headquartered in United States.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1948Founded1

G&R (formerly Gallup & Robinson) is an independent marketing research firm specializing in advertising research. Founded in 1948, in Princeton, New Jersey by Dr. George Gallup and Dr. Claude Robinson, the company helps advertisers develop, evaluate and improve the effectiveness of their advertising in media.2

Timeline

  1. 1948Founded Founded1

Sources

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    Company websiteGallup & Robinson logo