The story
Gammarelli began in 1798 when Giovanni Antonio Gammarelli opened the business, originally serving Roman clergy. After Giovanni, his son Filippo took over the shop, and then Filippo's son, Annibale, succeeded his father. In 1874, Annibale moved the shop from its original location on the Via del Baulari to its current storefront on Via Santa Chiara 34, where it is surrounded by other vendors of church goods in an area that has been compared to London's Savile Row. It is located in the same building as the Pontifical Ecclesiastical Academy. Annibale's sons Bonaventura and Giuseppe renamed the shop "Ditta Annibale Gammarelli" in honor of their father. Bonaventura's son Annibale took over from his father, followed by the sixth generation of the family: Maximillian, Lorenzo and Stefano Paolo.
The reforms of the Second Vatican Council regarding clerical dress, the establishment of the Iron Curtain separating priests and bishops in Eastern Europe from the West, along with a decline in the number of priests in markets like the United States, led to a decline in business for the tailor beginning in the mid-20th century. It then began cutting everyday suits and offering wool-polyester and cotton-polyester blend fabrics to appeal to Americans. Business also increased after John Paul II mandated priests in Rome to wear the clerical suit or cassock in the early 1980s.
The store was honored by being recognized as a historical workshop by the mayor of Rome in 1998 and added to a list of Rome's historic shops in 2000. The clothier launched its first website in 2012, and in 2016, the sixth generation of the Gammarelli family assumed leadership of the business. The store continued to manufacture and deliver orders to customers through the COVID-19 pandemic, and as of 2024, Alessia Gammarelli is the owner and manager, the first woman from her family to manage the establishment. It is counted among the oldest family-run businesses in Europe.
From Wikipedia’s article on Gammarelli, shared under CC BY-SA 4.0.4
