Sign in

Private company

Gelert

Logo: https://seeklogo.com/vector-logo/509314/gelert, Non-free logo, via Wikipedia3

British outdoor equipment company

Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1975Founded1

See how the biggest companies compare on our leaderboards

Gelert House - geograph.org.uk - 594586
Photo: Eric Jones, CC BY-SA 2.0, via Wikimedia Commons5

Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.2

The story

The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970. In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base, which opened in 2004. It has the exclusive licence to the QuickPitch tent designed by Bournemouth University graduate Franziska Conrad.

In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site. In June 2013 the company went into administration and was taken over by Sports Direct International PLC.

From Wikipedia’s article on Gelert (company), shared under CC BY-SA 4.0.4

Products and brands

The products it sells are:

Tents

Sleeping bags

Rucksacks

Read the full text

Walking equipment

Outdoor cooking equipment

Torches and camping lights

Outdoor clothing and walking boots

Equestrian clothing

Fishing clothing

Workwear

Pet equipment and some pet food

From Wikipedia’s article on Gelert (company), shared under CC BY-SA 4.0.4

Timeline

  1. 1975Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5