Private company
GEM Motoring Assist
Logo: Gemwikiedit, CC BY-SA 4.0, via Wikimedia Commons3
Road safety and breakdown recovery organization1
GEM Motoring Assist is a road safety and breakdown recovery organisation based in the UK. It was formed in 1932 as the Company of Veteran Motorists and operated under this name until 1983, when it was renamed The Guild of Experienced Motorists as a symbolic brand name. In 2004 the name was amended to GEM Motoring Assist, as it is known today, which reflects its position as a provider of assistance to its members in all matters relating to motoring.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersEast Sussex1
- Websitewww.motoringassist.com/home
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GEM Motoring Assist is a road safety and breakdown recovery organisation based in the UK. It was formed in 1932 as the Company of Veteran Motorists and operated under this name until 1983, when it was renamed The Guild of Experienced Motorists as a symbolic brand name. In 2004 the name was amended to GEM Motoring Assist, as it is known today, which reflects its position as a provider of assistance to its members in all matters relating to motoring. GEM provides motoring and safety literature for the general public from their website in addition to offering its members breakdown cover.2
Timeline
- 1932Founded Founded1
Links
- Websitewww.motoringassist.com/home1
- X (Twitter)x.com/motoringassist1
- Instagramwww.instagram.com/gem_roadsafety1
- YouTubewww.youtube.com/channel/UC0uzPyyrDulxZg_8iVZ6RtQ1
- WikipediaGEM Motoring Assist
- WikidataQ5513162
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataGEM Motoring Assist on Wikidata
- 2WikipediaGEM Motoring Assist on Wikipedia
- 3Wikimedia CommonsGEM Motoring Assist logo by Gemwikiedit, CC BY-SA 4.0