The story
The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006.
In 2008 the original Croix De Fer was released.
In 2012 Victoria Wilkinson won the Three Peaks cyclo-cross on a borrowed Vapour disc after her bike was damaged in a crash, highlighting the brand's reliability.
In 2013 Genesis became the title sponsor of the brand-new Madison Genesis cycling team.
In 2015 Madison Genesis win the Tour Series and by 2018 Connor Swift won the British road race championship on his Genesis Zero SL.
Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
Genesis bikes became renowned for their use of steel tubing and ethos for function over form.
The bikes have been designed by James Olsen (2005-2011), Dom Thomas (2011-2013) and Albert Steward (2013-2015) and Sam Lawson (2015-) and Ryan Carroll (2011-).
From Wikipedia’s article on Genesis (bicycle company), shared under CC BY-SA 4.0.4