The story
Founded by Thomas Bruges Gerard in 1876.1
Private company
Personal healthcare brand
Gerard Bros. Ltd. was a manufacturer of personal healthcare products. The business was founded in 1876 and incorporated in 1897, and Thomas Bruges Gerard was voted its first chairman. The company established a factory in Wilkinson Street, New Basford, Nottingham.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Gerard Bros. Ltd. was a manufacturer of personal healthcare products. The business was founded in 1876 and incorporated in 1897, and Thomas Bruges Gerard was voted its first chairman. The company established a factory in Wilkinson Street, New Basford, Nottingham. The factory was built on a 14-acre (57,000 m2) site and pumped water from the River Leen. In 1921 the factory was severely damaged by fire, but the subsequent rebuild afforded the opportunity to expand the factory.2
Founded by Thomas Bruges Gerard in 1876.1
Who has led Gerard Bros., and when. Pick a name to see everywhere that person has worked.
Gerard Bros.'s main brand was called 'Ino'. The brand was produced as a toilet soap with the tagline "The First Aid to Beauty". Washing flakes were also produced with the tagline 'Ino Flakes Wash Everything'. A set of playing cards were manufactured to advertise Ino Flakes.
Gerard Bros. also manufactured a range of soaps inspired by flowers. The range included Lily of the Valley, Rose and Lavender.
From Wikipedia’s article on Gerard Bros., shared under CC BY-SA 4.0.3
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