Private company

Get After It Media

Logo: https://www.getafteritmedia.com, Non-free logo, via Wikipedia3

American television broadcast company

Get After It Media LLC, formerly known as Luken Communications and Reach High Media Group, is a privately owned American broadcast holding company, based in Chattanooga, Tennessee, which owns or operates around 80 television stations in the United States and five digital television multicast networks. The flagship station of the company is located in Chattanooga with the low-power station, WOOT-LD.2 It employed 50 people in 2010.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2008Founded1
  • Industryterrestrial television1
  • HeadquartersChattanooga1
  • Founded inChattanooga1
  • Websitewww.getafteritmedia.com
  • Legal formprivately held company1

Get After It Media LLC, formerly known as Luken Communications and Reach High Media Group, is a privately owned American broadcast holding company, based in Chattanooga, Tennessee, which owns or operates around 80 television stations in the United States and five digital television multicast networks. The flagship station of the company is located in Chattanooga with the low-power station, WOOT-LD.2

Corporate structure

Get After It Media sits at the top of its group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Get After It Media Chattanooga
    • Heartland Subsidiary · United States
    • Retro TV Subsidiary · United States
    • Rev'n Action Subsidiary
    • The Family Channel Subsidiary · United States
    • TNN Motor Sports Subsidiary · United States

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

How it started

History

Luken Communications was formed in 2008 by Henry Luken III, formerly president and CEO of Equity Media Holdings. Luken Communications agreed to purchase six TV stations from Equity Media for $17.5 million and paid a $5 million installment with the rest pending on regulatory approval. In June 2008, Equity sold to Luken Retro Television Network for $18.5 million and $8.05 million Equity warrants for $1.5 million.

On January 4, 2009, a contract conflict between Equity and Luken Communications interrupted RTN programming on many of its affiliates with Luken alleging that Equity had left many obligations to RTN's creditors, including programming suppliers, unpaid. As a result, Luken restored a national feed of the network from its Chattanooga headquarters. As a result of this dispute, Luken pulled out of a deal to purchase Equity's stations in southwestern Florida.

In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channel Tuff TV. On March 22, 2011, Luken became part-owners of My Family TV in a joint venture with existing owner ValCom (the network later rebranded as The Family Channel after ValCom and Luken Communications ended their partnership). In June 2011, Luken Communications announced the purchase of 78 low-power translator stations from the Minority Media and Telecommunications Council for $390,000; the purchase was made in order to expand coverage of its ten existing and planned digital multicast networks with hopes to eventually acquire 400 low-power stations. In late summer 2011, Luken and Classic Media launched PBJ, featuring classic children's programs from the Classic Media library. With Frost Cutlery's shopping network and outdoor shows, Luken launched in 2011 the Frost Great Outdoors network.

On April 16, 2012, Luken Communications and Jim Owens Entertainment announced that the companies had teamed to relaunch The Nashville Network as a digital broadcast television network set for a late summer 2012 launch (TNN previously existed as a cable channel started by Gaylord Entertainment Company in 1983). The network was rebranded the next year as Heartland.

On June 21, 2013, an Arkansas jury awarded a $47.4 million verdict against Luken Communications for a claim of fraudulent transfer of the ownership of RTV six years prior. In order to appeal, Luken Communications filed for Chapter 11 bankruptcy as a protection measure. The appeal spanned more than a year but was ultimately successful, and in October 2014, the company announced it was emerging from bankruptcy protection and continued to grow and expand its network offerings. In December 2014, Luken Communications launched a new digital network, Rev'n, with a focus on automotive enthusiasts.

From Wikipedia’s article on Get After It Media, shared under CC BY-SA 4.0.2

Products and brands

  • television network
  • television station

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

  • Heartland
  • Retro TV
  • Rev'n Action
  • The Family Channel
  • TNN Motor Sports since 2012

From Wikidata.1

Acquisitions

  1. 2012Acquired TNN Motor Sports1

Employees over time

  • 2010501

Timeline

  1. 2008Founded Founded in Chattanooga1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3