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Private company

Giochi Preziosi

Logo: https://giochipreziosi.it/it, Non-free logo, via Wikipedia4

Toy manufacturer

Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV. Giochi Preziosi is the principal owner of the Gormiti and Dinofroz franchises and license toys for other companies such as Marvel Comics, Power Rangers, Ben 10 and Winx Club toys.2 It was founded by Enrico Preziosi.1 It is headquartered in Italy.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1
  • HeadquartersItaly1
  • Websitewww.giochipreziosi.it
  • Legal formjoint-stock company1
  • LEI8156000D5530311BC7193
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressVIA VINCENZO GIOBERTI, 1, 20123 Milano, Italy3
  • Registered withInfocamere, 059356509693

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Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.2

Corporate structure

Giochi Preziosi sits at the top of its group. 8 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Giochi Preziosi Milano, Italy
    • GiG Subsidiary · Osmannoro, Italy
    • Trudi Subsidiary · Tarcento, Italy
    • GIOCHI PREZIOSI FRANCE Subsidiary · Saint-Maurice-De-Beynost, France
    • GIOCHI PREZIOSI SWISS SA Subsidiary · Lugano, Switzerland
    • GIOCHI PREZIOZI HELLAS S.A. (ΤΖΙΟΚΙ ΠΡΕΤΖΙΟΖΙ ΕΛΛΑΣ Α.Ε.) Subsidiary · Pefki, Greece
    • GIOCOPLAST NATALE S.P.A. Subsidiary · Milano, Italy
    • STARTRADE S.R.L. Subsidiary · Milano, Italy

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Enrico Preziosi in 1978.1

Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner Artsana in 2017. The same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from Chinese company Ocean Gold Global.

In 2011, Flair, one of the UK's top ten toy companies, was acquired, becoming part of the group.

Ocean Gold Global invested in Giochi Preziosi in 2014.

From Wikipedia’s article on Giochi Preziosi, shared under CC BY-SA 4.0.5

Leadership

Who has led Giochi Preziosi, and when. Pick a name to see everywhere that person has worked.

Products and brands

Flair Leisure Products

From Wikipedia’s article on Giochi Preziosi, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 1978Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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