The story
Founded by Vladimir Melnikov in 1988.1
In 1988, Vladimir Melnikov founded the Gloria cooperative in Rostov-on-Don, which became the country's first official jeans manufacturer.
In 1995, the company was transformed into Gloria Jeans. In 1997, Melnikov founded Gloria Jeans Corporation JSC, a retail trade company.
Gloria Jeans is engaged in the retail and sale of clothing for all categories of people under the Gloria Jeans and Gee Jay brands.
In 2009, according to the research company TNS Russia, Gloria Jeans was ranked second among the most purchased Russian brands.
In 2012, Gloria Jeans had 48 factories in Russia and Ukraine, and 550 stores in the Russian Federation.
In 2015, the company had nine regional offices and merchandising and design centers in Sao Paulo (Brazil), Istanbul (Turkey), Chicago (USA), Japan, Vietnam, and Shanghai.
The company's central office was located in Rostov-on-Don until 2016. In 2016, Melnikov moved his office to Moscow.
In 2022, Gloria Jeans rebranded.
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In the same year, each Gloria Jeans worker who had worked at the company for at least 10 years received 1 million rubles from Melnikov.
At the end of 2022, Gloria Jeans had 675 stores in 300 cities.
As of the end of 2023, Gloria Jeans had 710 stores located in more than 300 cities in Russia, Belarus and Kazakhstan. The company also had two logistics complexes in Novosibirsk and Rostov Oblast.
In 2024, Gloria Jeans launched a new clothing brand, Ready! Steady! Go!, designed for teenagers.
In 2024, Gloria Jeans established GJ Tech LLC as a subsidiary to optimize the use of information technology across its operations.
From Wikipedia’s article on Gloria Jeans, shared under CC BY-SA 4.0.4