The story
When comedy fan Chris Evans wished to purchase a DVD of comedian Stewart Lee's (co-writer of Jerry Springer: The Opera) latest live show (90s Comedian) he learned there would not be one: the comic's previous release (Stewart Lee – Stand Up Comedian, released by 2 Entertain) had sold insufficient copies for a major label to consider a future release profitable. Furthermore, the comedy website Chortle claimed that the show's controversial content dissuaded major distribution companies because of fear of retribution from the fundamentalist Christian movement.
However, Evans felt that the critically acclaimed show should be recorded. He brought in friends who worked as camera operators and sound recordists and arranged a recording of the show at Cardiff's Chapter Arts Centre. He then used the name of his existing clothes retail company, Go Faster Stripe, to produce a DVD of the show. The DVD sold well enough to generate a profit, and Evans quickly shifted the business towards comedy material. Initially specialising in the work of Lee and Herring, Go Faster Stripe has since diversified into a broader range of comedians.
In 2014, Chris Evans won the Chortle Award for best offstage contribution.
From Wikipedia’s article on Go Faster Stripe, shared under CC BY-SA 4.0.3