The story
Founded by J. Patrick Rooney in 1940, in Lawrenceville.1
The company was founded on November 16, 1940, by Michael Andrew Rooney in his house in Lawrenceville, Illinois.
In 1976, J. Patrick Rooney became CEO upon the death of his father. In the 1980s, he moved the company from Lawrenceville, Illinois to Indianapolis. He retired from the company in 1996.
In 1981, the company sued the Educational Testing Service (ETS) and the Illinois Department of Insurance, claiming that the ETS examination for Illinois insurance agents discriminated against members of minority groups. The parties reached a settlement.
In August 1991, the company announced that it would pay half of the tuition for 500 low-income children in Indianapolis.
The company was acquired by UnitedHealth Group in 2003.
The current CEO is Patrick Francis Carr, who started in 2012.
From Wikipedia’s article on Golden Rule Insurance Company, shared under CC BY-SA 4.0.4