Goodrich Quality Theaters

The origins of Goodrich Quality Theaters can be traced back to 1930, when William Goodrich left his family's rubber manufacturing business in order to purchase the Savoy Theatre in downtown Grand Rapids, Michigan. Previously, the Savoy Theatre had been a vaudeville theater; Goodrich renovated it as a single-screen movie theater and opened it in 1931 with "All Quiet on the Western Front". Business at the theater prospered, largely due to Goodrich's cheap double features. For just 15 cents, patrons could watch the main feature, followed by a B-Movie. By comparison, the average price for a movie ticket nationwide hovered between 23 and 25 cents during the 1930s. The theater was still able to make money from food and beverage concessions.

The Savoy was later converted into a two-screen theater and finally shut down in 1979. William Goodrich also operated the Majestic Theatre in Grand Rapids, which was later sold and currently exists as the Meijer Majestic Theatre, owned by the Grand Rapids Civic Theatre.

Control of the company was handed down to William's son, Bob Goodrich, who still heads Goodrich Quality Theaters. Bob Goodrich extensively expanded the company, founding new multiplexes and drive-ins around Michigan. Some of the "original" multiplex theaters are still in operation today. Many have since been expanded, and all have undergone technological renovations (such as the addition of digital sound, digital projection, and recliner seating).

Bob Goodrich eventually began building his business outside Michigan, establishing theaters in nearby states. Over the last decade, the chain has focused on renovating older theaters with modern amenities, as well as continuing to build and plan brand new multiplexes beyond the Midwest.

In February 2020, Goodrich Quality Theaters declared bankruptcy and in July 2020 it was sold off to a few different companies with Mason Asset Management and Mark McSparin getting the bulk number of theaters (22).