The story
Founded by Gwyneth Paltrow on Sep 2008.1
Private company
Logo: Goop, Public domain, via Wikimedia Commons3
Lifestyle brand founded by Gwyneth Paltrow
Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".2 It employed 80 people in 2017.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
See how the biggest companies compare on our leaderboards
Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".2
Founded by Gwyneth Paltrow on Sep 2008.1
Who has led Goop, and when. Pick a name to see everywhere that person has worked.
Listed on Wikidata.1
The numbers on this page point here. Each one links to the record it came from.