Private company

Goop

Logo: Goop, Public domain, via Wikimedia Commons3

Lifestyle brand founded by Gwyneth Paltrow

Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".2 It employed 80 people in 2017.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Sep 2008Founded1
  • Industryalternative medicine1
  • HeadquartersNew York City1
  • Websitegoop.com
  • Legal formcorporation1

Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".2

The story

Founded by Gwyneth Paltrow on Sep 2008.1

Leadership

Who has led Goop, and when. Pick a name to see everywhere that person has worked.

2010201520202025

Products and brands

  • This Smells Like My Vagina

Listed on Wikidata.1

Employees over time

  • 2017801

Timeline

  1. Mar 2017New chief executive Gwyneth Paltrow becomes CEO1
  2. Sep 2008Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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