The story
GoPago was originally conceived in 2007. Rocco believed there was a need to bridge the gap between merchants and customers. Specially, enabling consumers to skip the line and not have to wait to put in their order. This was the first true order ahead experience. For merchants it helped streamline operations and create more orders beyond walk in traffic. Customers should be able to easily and quickly order and purchase goods in advance through their mobile device, while merchants should be able to easily access and manage potential customers.
GoPago launched its mobile app on August 9, 2011, as Pago, in Mountain View, CA. After piloting with restaurants in Mountain View, Pago rebranded as GoPago and went live in San Francisco on April 3, 2012. GoPago has plans to expand to Dallas, New York, and cities across the U.S. GoPago also made an appearance working with food trucks inside the Microsoft Bing area at SxSW Interactive in March 2012.
From Wikipedia’s article on GoPago, shared under CC BY-SA 4.0.4