The story
Founded by John Robson Gregg in 1939.1
Early history
Greggs was founded by John Gregg in 1939. The first shop, which stood on Gosforth High Street, opened in 1951. When Gregg died in 1964, the bakery was taken over by his son, Ian, assisted by his brother Colin.
As Greggs of Gosforth, the first main factory on Christon Road on the Gosforth Industrial Estate opened on 30 April 1968.
Major expansion took place at Greggs in the 1970s, including the acquisitions of other bakeries such as Glasgow-based Rutherglen in 1972, Leeds-based Thurston's in 1974, Broomfields the Bakers, London, Bowketts the Bakers in Kent, Tooks the Bakers (East Anglia) and Price's (Manchester) in 1976.
Expansion
In 1994, the company acquired the Bakers Oven chain of bakers' shops from Allied Bakeries. In 1999, Greggs rebranded its one hundred Braggs shops as Greggs of the Midlands, and its Leeds-based Thurston chain as Greggs of Yorkshire.
In 2008, Greggs rebranded its 165 Bakers Oven shops as Greggs so they could benefit from its national advertising campaign. The company opened its 1,500th premises, in York, in 2011.
In 2013, Greggs replaced its CEO Ken McMeikan with Punch Taverns CEO Roger Whiteside. McMeikan left the firm for Brake Bros.
In 2013, Greggs began to transition out of the bakery market, reasoning that it could not compete with supermarkets on that front. Instead, the company switched to focusing solely on "food on the go", which represented 80% of its business. Many of its stores now open earlier and close later, in order to target those going to and coming back from work, expanding its breakfast menu, and discontinuing the sale of bread and scones in many of its stores.
In 2014, the company requested help from Google when an image of the Greggs logo, altered to include a parodic fake slogan referring to the firm's customers as "scum", was presented in Google search results as the actual company logo – falling foul of imperfections in the PageRank algorithm. The firm's lighthearted social media response, which included a tweet sent to Google's official Twitter account offering doughnuts in exchange for fixing the problem, was noted as a "lesson in Twitter crisis management".
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In 2016, Greggs moved their head office from Jesmond, Newcastle upon Tyne to Quorum Business Park, Longbenton, North Tyneside.
In that same year, Colin Gregg was accused of preying upon children, partly using his philanthropic role within the company. He was convicted in March 2017 on nine counts of indecent assault and was sentenced to imprisonment until at least 2030.
In 2020, all shops closed in response to the COVID-19 pandemic.
In 2022, Greggs opened its largest location in a Primark store in Birmingham. A queue formed outside the shop 30 minutes before the grand opening, with some people running under the barriers as they were opened. A collaborative clothing range, "Greggs X Primark", was also released.
In 2026, the company became the largest branded coffee operator in the UK, with 2,737 outlets, compared with Costa Coffee's 2,707.
COVID-19 impact
In response to the ongoing disruption, Greggs was forced to close all stores on 24 March 2020, furloughing most of its employees. On 24 April 2020, it was decided Greggs were carrying out a controlled trial of 20 stores in Newcastle with regard to safety measures taken in response to COVID-19. This was later called off; due to the amount of press coverage it was deemed dangerous and trials were carried out behind closed doors at undisclosed locations throughout the UK.
After a successful trial Greggs announced it was opening 800 shops in June 2020, with all the new measures in place including Perspex acrylic screens, social distancing markers and door staff. The company also said that reduced trading hours and a reduced menu would be in place until further notice. Greggs opened all shops with the new measures near the end of July 2020. Some food items were reintroduced to the menu in September 2020. In November 2020, the company announced it would be cutting 820 jobs due to the COVID-19 pandemic that affected the company's sales.
From Wikipedia’s article on Greggs, shared under CC BY-SA 4.0.5
